Customer Engagement
Sell & Market
Marie Wiese
President
Marketing CoPilot Inc
This presentation focuses on real life stories about the challenges people are having embracing changes in the sales and marketing function brought on by social media, content marketing and marketing automation technology. Using an example of a company in the manufacturing sector, Marie Wiese discusses the roadmap required to successfully implement marketing automation, integrate it to the sales function and achieve better lead management results for a business.Specifically audience members will learn:• How to build a roadmap for MA success• The talent and tools you need today to execute marketing and transform it• How to leverage your existing web presence to achieve better resultsThis session is for business users who have an identified marketing automation solution but don't feel it is performing at the level required to achieve better lead management and sales results. They have a tool selected for their business but are not sure how to get started with a program that will perform beyond basic email marketing functionality. Audience members will learn pros and cons of various strategies and how to get started immediately to leverage their current solution.
Secondary Product: Finance and Operations|Business Central|Power Platform|Talent