Payment Facilitator Track

8 - Round Table

Wednesday, April 18
4:00 PM - 4:30 PM
Location: Exhibit Hall, Session Room 1

Mike McGirr


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Caroline Hometh

Managing Partner
RPY Innovations

Caroline Hometh is the Founder and Managing Partner for the RPY Innovations (formerly Rocketpay Group). A thirty year payments veteran, she started her career as an early adopter ISO. A deep reader, she stays ahead of industry changes and growth by thinking about the payments business, its history and global potential.

She believes in education, regularly speaking at conferences and FinTech events, internationally. In 1994, she worked with the engineers to develop the first encrypted eCommerce payment transaction. In 2001, she assisted the initial eCommerce retailers in expanding their consumer reach through cross border purchases. She has a wide understanding of the compliance, operational and technical requirements for a Payments Provider, Acquirer, Marketplace Merchant, Retailer or Payment Facilitator to build their business internationally.

She fully understands that ISV’s and technology companies want to leverage payments into their capabilities, but don’t necessarily understand the implications. Caroline enthusiastically engages in building payments businesses; first by educating, followed by developing compliant policies that can be enacted into comprehensive business processes. She will bring intelligence, deep industry contacts and sound business practices into making your payments project successful.


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Deana Rich


Deana Rich

Founder and CEO
Deana Rich Consulting, Inc.


Deana Rich is a leading expert within the payments acquiring industry and is highly respected for her unparalleled risk management, underwriting, operations and compliance experience. In 2004 she launched Rich Consulting to develop and implement risk management and underwriting programs for acquirers, ISOs, payment facilitators and software-as-a-service developers, including writing policies and procedures, providing staff training support and overseeing implementation of risk monitoring, underwriting and card scheme compliance.

As a world-renowned risk expert, Deana also is frequently engaged to review established risk and operational departments and policies for vulnerabilities and improvement. She is known for her compelling insight, deep card brand knowledge, industry relationships and more than 25 years of acquiring experience. She is among the select few who are approved by Visa and Mastercard to perform bank and ISO reviews.

In 2011 Deana partnered with leading payments expert Todd Ablowitz and began serving the Payment Facilitator (PF) industry. Together they have helped more than 150 companies in every region of the world in the PF space with strategy, new product/market introduction, operations design, implementation and risk compliance, and due diligence.

In 2014 Deana and Todd founded Infinicept – a SaaS based software that allows Payment Facilitators to get up and running in weeks – not years. As the industry’s first all-in-one Payment Facilitator solution, Infinicept helps ISVs quickly develop a new revenue stream while reducing the back office complexities of boarding, underwriting and compliance. The launch was met with rave reviews and Infinicept has continued to grow, adding new features and processors on a regular basis. Deana is also a founder and contributer to an online weekly that provides the PF community with weekly news, analysis and insight.

Deana’s leadership is exemplified by her service to the industry. She was honored by MWAA when she was given their 2016 Industry Achievement Award and by ETA as Member of the Year in 2013 and ETA Volunteer of the Year in 2011. She is an original board member, past President and currently Vice President of the Merchant Acquirers Committee (MAC) where she is instrumental in driving organizational focus. She also is recognized as an industry leader that is influential in shaping industry guidance on matters of risk and fraud management through her roles and work with the Electronic Transactions Association (ETA).

Deana holds a Bachelor’s Degree in Economics from the University of California, Los Angeles.


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8 - Round Table

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