22nd Century Payments and the Connected Consumer, Sponsored by Mastercard

PIN on Glass

Tuesday, April 17
10:00 AM - 10:50 AM
Location: Islander E

The recently released PCI standard outlining requirements to enable PIN on Glass presents a new approach to enabling payments on commercial devices. There are significant challenges and potential opportunities to consider. Use of PIN on Glass outside the US offers a relevant area for examination. This panel will consider the deployment of PIN on Glass in markets in Europe as well as discussion and examination of the PCI standard, its application to the US marketplace and critical issues to address.

Claire Maslen

Chief Marketing Officer
Consult Hyperion

With over 20 years’ experience at the forefront of the telecoms industry, Claire has developed a thought leadership position on m-commerce and identity, and is a subject matter expert on NFC and the payments eco-system.
Claire is responsible for creating and delivering Consult Hyperion’s marketing plan and outreach activities to support the growth of the organisation and the success of our clients.
Prior to Consult Hyperion, Claire led the creation of O2 Digital’s Fraud and Identity Management business and the GSMA’s outreach and market development for the Finance Sector. Working with mobile operators, regulators & policy makers, banks, payment networks and Fintech companies, Claire is passionate about fostering collaboration to deliver innovative mobile consumer experiences.
Claire has held positions at Cisco, Hewlett Packard, Inquam and was the independent Chair for the UK Card Association Digital Transformation Steering Group working with Digital Wallet providers, traditional issuers and fintech disruptors.
Claire has been recognised in the industry with various awards including: PC Pro Top Ten Women in Tech 2011, Mobile Magazine Power 50, Mobile Awards Key Influencer 2009. Claire created the ‘Women in Technology’ programme at O2.


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Sam Pfanstiel

Senior Consultant

Sam Pfanstiel, MBA, CISSP, CISM, QSA (P2PE), 3DSA, ETA CPP, has two decades of information technology management and payments security experience. As Senior Consultant for P2PE and Payments Cryptography at Coalfire, he is responsible for providing consulting and assessment services for point-to-point encryption solutions and components, 3-D Secure, Software PIN-on-COTS, and identifying the impacts of cryptographic solutions on merchant payment environments.

Sam is an emerging payment security thought leader, with recent speaking appearances at ETA Transact, PCI North America and Europe Community Meetings, Verifone Retail Payments Conference, Conexxus, and Chase/MasterCard PCI Compliance Workshops. He is also an active participant in industry groups such as the PCI Best Practices for Securing eCommerce Special Interest Group, PCI Mobile Task Force, PCI Cloud and Best Practices for Maintaining Compliance Special Interest Groups, and Conexxus Data Security Standards Committee.

Prior to joining Coalfire in 2016, Sam has served as CEO, CIO, and Director for organizations that rely heavily on secure integrated payments solutions. His experience covers a broad spectrum of disciplines including payment security, PCI compliance, card brand compliance, fraud, application security, mobile security, IT infrastructure, software development, and cryptography. Sam recently completed his Ph.D. dissertation work on a benchmarking model and baseline for retail merchant PCI compliance cost.

Sam lives near Denver, Colorado, where he is an avid distance runner and skier. He and his wife Melinda have been married for 20 years, and have three active teenagers.


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Prashant Sharma

Vice President


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Sam Shawki

CEO and Co-Founder
MagicCube, Inc.

Sam Shawki is founder and Chief Executive Officer of MagicCube, a mobile security start-up located in Silicon Valley. Prior to his current role, Sam was head of Visa’s Global Remote Payments business unit, where he drove the company’s global initiatives in mobile and remote payments.

Before Visa, Sam served as Chief Innovation Officer of VimpelCom, the sixth largest mobile network operator in the world, with over 214 million customers in 18 countries. In this role, he was responsible for developing the group’s innovation roadmap with P&L responsibilities for all mobile financial services targeting over $600 million dollars.

His successful track record in building and growing organizations from inception to market leadership is well recognized in both start-up and large public company environments. Sam was a founding member of the executive team at Obopay, a global pioneer in mobile payments and has played key roles in launching several disruptive and successful start-up products during times of cutting edge innovation and rapid growth, including ArtBeat, Netscape Navigator, VisualPage, Siebel, and Shoretel, among others.


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PIN on Glass

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