Mobile/Digital Payments

How Connected Consumer Lifestyles Are Driving Mobile Payments and Customer Experience

Tuesday, April 17
1:00 PM - 1:50 PM
Location: Islander D

Mobile commerce is growing rapidly - and with nearly 10 billion mobile devices worldwide, mobile is a critical channel for reaching and engaging customers. Retailers are aware that mobile is dramatically altering their landscape, but with the diversity of mobile devices and capabilities, not to mention the customers who use them, the challenge is identifying the right route to take and committing to a strategy. This session will review real-world case studies and present a range of strategies for adapting to the new mobile order.

Brendan Miller

Principal Analyst

Brendan serves digital business professionals. His research focuses on retail digital transformation, consumer insights, payments, and eCommerce trends in the age of the customer. Brendan has specific expertise in helping retail leaders understand the opportunity derived from payments as well as the vendors that facilitate the delivery of leading digital experiences. His interests include emerging digital payments, rebuilding checkout experiences for our mobile world, retailer security and risk challenges, and insights into the state of the digital shopper.

Brendan’s research and analysis have been widely cited in publications including The New York Times, USA Today, Bloomberg, Fortune, Barron’s, CNBC, as well as NPR, The Los Angeles Times, and Financial Times.

Previous Work Experience
Prior to Forrester, Brendan spent 20 years as a B2C and B2B marketer, spanning technology, services, retail, CPG, and durable goods. Most recently, he led product marketing duties at payment firms, such as First Data, Mercury, and Vantiv. Prior to working in payments, he held B2C marketing leadership roles at Pulte Group and Graham Advertising (a leading automotive advertising agency), and he was also a managing director of a market research and strategy firm.

Brendan holds a BBA in marketing/management from Northwood University in Midland, Michigan, as well as an MBA from the University of Denver, Daniels College of Business.


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Sandra Feinberg

Head of Sales

Sandra Feinberg - Business Development - ACI Worldwide
Sandra is a global ecommerce expert with expertise in helping Merchants and Partners expand their businesses internationally. Her focus over the last 10 years has been in Alternative Payment Methods with overall experience in the payments industry spanning over 25 years. Sandra attended California State University of Long Beach and has a proven track record of creating/leading successful Sales Teams while maintaining positive executive level relationships. Sandra lives in Florida with her husband. She has two adult children and enjoys life on the beach as an empty nester and is looking forward to adopting a puppy.


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Jared Drieling

Senior Director Business Intelligence
The Strawhecker Group

Jared Drieling, Senior Director of Business Intelligence, is involved in a variety of strategic marketing initiatives, client project efforts and business development efforts across The Strawhecker Group's (TSG) Marketing and Strategic Research Division. Drieling is a seasoned business professional with 14 years of experience in market/competitive intelligence, product development/commercialization and marketing in the payments industry.

Prior to joining TSG, Drieling held market intelligence and product management positions during his ten years at First Data. While at First Data, he was part of the market and competitive intelligence team which directly supported major strategic initiatives such as partnership exploration, international enter and exit strategies and market development. Drieling was heavily involved in developing and launching First Data’s first international market and competitive intelligence team. Most recently, Drieling was the Product Manager for First Data’s SpendTrend macro-economic report. Outside of the being the writer and editor of SpendTrend, he also played a key role in raising the awareness and credibility of the SpendTrend brand through partnership development and media engagement.


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How Connected Consumer Lifestyles Are Driving Mobile Payments and Customer Experience

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