Marketing Lab

TAA Education Conference & Lone Star Expo

Analyzing Your Competition

Friday, April 27
9:30 AM - 10:00 AM

You're in it to win it, right? If you're going to bring your best, you need to know about more than your own strengths and weaknesses. You need to know the strengths and weaknesses of your competition also. How can you use market analytics to get ahead? How are you marketing yourself against your competition? Attend this session to get a hands-on look at how you can answer those questions.

Sam Tenenbaum

Market Economist
CoStar Group

Sam Tenenbaum is an experienced real estate professional, specializing in market research and economics. As part of his role at CoStar as the Central Texas Market Economist, he leads efforts for CoStar Market Analytics, focusing on market and submarket analysis, forecasts and reporting. Prior to that, Sam worked for CoStar Portfolio Strategy, CoStar’s advisory arm, where he provided client advisory services, including in-depth feasibility studies, crafting investment strategies, and building investor pitch books.

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