Marketing Lab

TAA Education Conference & Lone Star Expo

Search Engine Optimization

Friday, April 27
11:45 AM - 12:15 PM

To be an option for renters in shopping mode, you know that your property needs to be as visible as possible where they’re looking; it’s why search engine optimization on your website is so important. But effectively guiding SEO strategy can be challenging when you aren’t immersed in digital marketing. Leave this session armed with metrics you can assess immediately to audit your current strategy, tactics and questions you can take to your SEO team or provider to make smarter decisions going forward, and data you can knowledgeably present to the C-Suite to explain your efforts and address their concerns.

Mike Whaling


Every brand has a story to tell; Mike Whaling wants more people to know about you. Through his work at 30 Lines, Mike advises businesses on ways to use digital tools to create more effective marketing programs and gain deeper insights about their customers’ buying behaviors.

Mike is a leader in digital marketing for apartments: he co-authored the first edition of the ebook Getting Inside the Mind of the Online Renter, developed the Look > Learn > Lease marketing framework, and created Launchpad — the industry's first solution to remarket to your ILS leads.

Mike's work has been profiled in Entrepreneur, Bloomberg BusinessWeek, UNITS Magazine, Multi-Housing News and many other publications. He has served as a technology advisor to Men’s Health Living magazine, and he has been named a Tech Titan and a Top 10 Promoter of Technology for the multifamily industry.


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Search Engine Optimization

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