Career Development

TAA Education Conference & Lone Star Expo

How to Work With & Lead People Not Like You

Friday, April 27
11:30 AM - 12:30 PM

We all know that a diverse workforce leads to better decisions and solutions - it has been proven to grow business and profits. But when the person in the next cube or office is different from you, friction can arise. How do you work alongside someone who may be quite different from you, respect those differences and be effective in your role? And what about leading a diverse team?

This session will cover the many ways we can be different from one another and how those differences manifest themselves in work situations. It will show how employees can succeed in today's diverse workplace without losing their minds or becoming frustrated by approaches to work that may differ from theirs. For those in leadership positions, or those who aspire to manage and lead others, this session will identify key ways in which you can effectively communicate, guide and lead associates and colleagues who are not like you.

Kelly McDonald

Founder
McDonald Marketing

Kelly McDonald is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience. She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.

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