Marketing Lab

TAA Education Conference & Lone Star Expo

Max Your Mini

Friday, April 27
11:00 AM - 11:30 AM

This hands-on session will teach you how to strategically create a mini model that sells - by showcasing your apartments best features (or lessening the worst features). We'll work hard - with props - to create a mini model that is not only memorable but reasonably priced and effective! Get here early - we can guarantee this session will be full. And you might just get to take home some amazing mini model items to use at your community.

Lisa Trosien


Lisa Trosien is a highly respected multifamily educator, speaker, author and consultant with over 25 years of industry experience. Described by her customers as “incredibly smart” and “amazingly effective,” she’s worked with owners, management companies and trade associations across the United States and Canada. Lisa is utilized as an industry expert by companies such as The Wall Street Journal, CBS Marketwatch, Washington Post, National Public Radio, and more.


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Max Your Mini

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