Industry Trends

TAA Education Conference & Lone Star Expo

The New Demographics & How They Affect Your Business Today & Tomorrow

Friday, April 27
9:00 AM - 10:00 AM

Sponsored By: 

Now more than ever, it's imperative that you understand the changing demographics of the communities and groups you serve. How can you best serve a local community or organization if you don't know what your community looks like today?

And the changes in demographics take many forms: racial, ethnic, gender, generational, sexual preference, linguistic, even life state and level of affluence, to name a few. Diversity of thought helps companies stay leading-edge and proactive as well. And learning about differences in values among different groups is the key to maximizing relationships, marketing efforts and business opportunities.

The presentation will focus on why changing demographics and diversity are business opportunities and how these changes affect your business today and tomorrow.

Kelly McDonald

Founder
McDonald Marketing

Kelly McDonald is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience. She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.

Presentation(s):

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