Visualise | BI & Reporting

Data & BI Summit

PUGVZ13 - Panel Debate: The Good, Bad and Ugly of Visualising Data

Tuesday, April 24
14:00 - 15:30
Liffey Meeting Room 2

Format: Panel
Level: Yes - CA
Level: Basic

What are the best practices for visualising data? Do you agree with Stephen Few that “less is more”? How do we use the techniques of storytelling, visual interactions and drill to best advantage? Is there ever a good reason to use a pie-chart? We convene a panel of four experts that will each have five minutes to make their case and then there will be a lively Q&A session chaired by Charles Sterling, Microsoft Senior Program Manager.

Charles W. Sterling

Senior PM

Charles Sterling came to Microsoft from being a marine biologist working for United States National Marine Fisheries doing marine mammal research on the Bering Sea. He started out at Microsoft supporting Excel and moved through a couple of support teams to being an escalation engineer for Microsoft SQL Server. Taking his love for customers (and diving), Chuck moved to Australia as a product manager and developer evangelist for the .NET Framework. In 2008 he moved back to Redmond as the Visual Studio community program manager and just recently moved to the Power BI team to continue his community passion and looking after the Power BI influencers and MVPs.


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Dan Edwards

Senior Manager
Crowe Horwath LLP

Dan is a CPA with over 25 years of experience in the ERP industry. During this time, he has worked in many different roles throughout the industry. The combined experience of marketing, sales, presales, consulting and training allows him to provide a truly unique perspective to prospects and customers.

Most recently, he has combined his accounting and technical experience specializing in the new IFRS and GAAP Lease Standards as well as Business Intelligence. He helps customer understand and implement the new accounting standards. In addition, he helps customers identify their pains and issues with reporting and analyzing the volumes of data they have. He has helped them identify proper solutions so they can truly gain value from their ERP solution.

He is a frequent speaker and presenter at Microsoft and other related industry conferences and events including Microsoft Convergence, AXUG Summit, Microsoft Technical Conference and Power BI World Tour.


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Amanda Cofsky

Program Manager

Amanda is a program manager for the Power BI Desktop team. Her main focus is on enabling analysts to create beautiful and insightful visualizations. You may also know her from the Power BI blogs, which can be found at She is also a frequent presenter in Power BI's training and product update YouTube videos, which can be found at


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Prathy Kamasani

MSBI Consultant
Infinity Data Analytics

Prathy Kamasani is a Microsoft Valuable Professional working as an independent MSBI contractor based in London.She specialises in Power BI, SSIS, SSAS and SSRS. Prathy is active in the SQL Server community as a speaker, volunteer and organises London Power BI User Group. She is a regular speaker at events like SQL Saturdays and PASS User groups


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Panel Debate: The Good, Bad and Ugly of Visualising Data

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