SPI 2018

Customer Acquisition & New State Solar Rules

Wednesday, September 26
2:00 PM - 3:00 PM
Location: Industry Trends: Booth 189

Customer acquisition is more expensive and competitive than ever. Businesses are looking for an edge to connect with consumers, but many rules to navigate including telemarketing laws, false-advertising rules, and state regulations. New 2018 regulations in New York, California, and other states create more mandatory compliance measures. Learn from our panel of industry experts about common risks, new developments, and resources to help you successfully navigate customer acquisition, make money, and stay out of hot water. This panel is vital for all solar companies working within or financing the solar residential and small commercial sectors.

Amir Yazdi

Assistant General Counsel
Solar Energy Industries Association (SEIA)

Amir Yazdi joined SEIA in 2014, and as Assistant General Counsel, works on SEIA’s Consumer Protection efforts, the SEIA Finance Initiative, and provides legal services to SEIA. Prior to SEIA, Amir earned his B.S. in Physics from the College of William & Mary and J.D. from the University of Virginia School of Law.


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Steve Burt

Associate General Counsel
Vivint Solar


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Lynda Freshman

Senior Legal Counsel
BlueWave Solar


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Amy Heart, JD

Director, Public Policy

Amy Heart is Director of Public Policy with Sunrun, the largest dedicated residential solar company in the United States. Amy Heart leads Sunrun’s Midwest solar policy advocacy efforts. Prior to joining Sunrun in 2014, Amy Heart led the solar program for the City of Milwaukee's Office of Sustainability. She also worked with the Midwest Renewable Energy Association and was formerly elected Stevens Point City Council member. She is a graduate of UW-Stevens Point and Marquette University Law School.


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