SPI 2018

Cutting the Red Tape: How to Halve the Cost of Residential Solar in the US

Tuesday, September 25
10:30 AM - 11:30 AM
Location: Industry Trends: Booth 189

Permitting fees, inconsistent code interpretation, wet stamps, truck rolls, redesign, delays, lost customers, meeting inspectors, frustration. They each add cost and those costs make your systems more expensive. More expensive systems are harder to sell, adding customer acquisition costs. It’s a vicious cycle that is far worse in the U.S. than in other developed countries and it contributes to a typical residential PV system in the U.S. costing twice is much in the U.S. as in Germany or Australia. Why? It doesn’t have to be this way. We can improve safety and quality while cutting unnecessary costs…and massively expand the addressable market! Come learn about and join the effort to fix the process.    

Justin Baca

Vice President, Markets and Research
Solar Energy Industries Association (SEIA)

Justin Baca leads the development and implementation of SEIA's research agenda in coordination with the Government Affairs department, Communications department and oversees SEIA's Codes & Standards work. Since joining SEIA in July 2008, he has built SEIA's market research and policy analysis capabilities to support both the advocacy goals of SEIA and the business market data needs of the industry. He also works on improving quality and safety while reducing costs by engaging in the standard setting and codemaking that govern how solar is installed in the U.S.


Send Email for Justin Baca

Andrew Birch



Send Email for Andrew Birch

Andrea Luecke

President & Executive Director
The Solar Foundation

Andrea has been leading The Solar Foundation since the relaunch of the organization in 2010, starting out as the single employee. In those early years, it was just Andrea and a shoe-string budget. By the end of 2015, Andrea had grown both the team and operating budget by nearly 20-fold.

As President and Executive Director, Andrea sets the tone, provides overall management and strategic direction, and works closely with the Board to develop and implement high-level research and national educational initiatives that promote greater solar uptake. She is also the lead on The Solar Foundation’s highly-acclaimed annual National Solar Jobs Census report series and frequently presents on practical solar “best practice” approaches, providing consultation to numerous organizations including the National Academy of Sciences and the Inter-American Development Bank.

Prior to The Solar Foundation, Andrea ran the City of Milwaukee’s U.S. Department of Energy Solar America Cities program, “Milwaukee Shines,” from 2008-2010. In this position, she helped Milwaukee implement policies aimed at increasing solar energy capacity, including the implementation of one of the nation’s first Property Assessed Clean Energy financing programs and the establishment of the Milwaukee Metro Solar Hot Water Business Council.

Andrea is a graduate of the University of Minnesota and the University of Wisconsin-Milwaukee. At the University of Wisconsin, she earned her Master’s in Nonprofit Leadership and Management and was awarded the highly competitive Center for Economic Development fellowship through the UW Consortium for Economic Opportunity.


Send Email for Andrea Luecke

Bruce Ledesma

Executive Vice President, Corporate Development

Bruce Ledesma is an experienced senior business executive in the financial services, software and solar industries. He is the Executive Vice President – Corporate Development of Mosaic, the leading fintech platform providing home improvement financing (including residential solar loans) to the U.S. consumer market. Bruce previously spent 7 years in the solar industry as an EVP General Counsel for SunPower Corp. and PowerLight Corp., and 6 years at global financial software firm MSCI Barra.


Send Email for Bruce Ledesma

Alex McDonough

Vice President, Public Policy

Alex McDonough is a Vice President for Public Policy at Sunrun (Nasdaq: RUN), the largest dedicated residential solar company in the United States. He joined Sunrun in January 2017 and leads Sunrun’s Federal, Western and Southeastern states advocacy.

Alex formerly served as US Senate Leader Harry Reid’s (D-NV) top energy advisor. With 11 years of experience as an advisor to Reid, he counseled the Leader and a diverse group of high-profile government officials on energy and environmental policy matters nationally, internationally, and in Nevada.

Alex is a native of Las Vegas, Nevada. He holds a Bachelor of Arts from the University of Michigan, Ann Arbor, and a Juris Doctor from the Washington College of Law at American University.


Send Email for Alex McDonough

Steve Jones

Assistant Building Official
City of Oceanside, California

Steve Jones
Sustainable Energy Action Committee - Chairman
Assistant Building Official - City of Oceanside
Steve is the Assistant Building Official for the City of Oceanside. Steve is an ICC Certified Building Official, Electrical Code Official and holds 22 other ICC certifications. Steve has been a member of the International Association of Electrical Inspectors since 2000 and is IAEI’s 2016 International President.
Steve has been a member of SEAC since its inception in 2015 and was voted to serve as the SEAC Chairman in January 2017. Steve is part of the leadership team and runs the SEAC committee meetings. Steve is well known for fostering a culture of cooperation in the industry.


Send Email for Steve Jones


Cutting the Red Tape: How to Halve the Cost of Residential Solar in the US

Attendees who have favorited this

Please enter your access key

The asset you are trying to access is locked. Please enter your access key to unlock.

Send Email for Cutting the Red Tape: How to Halve the Cost of Residential Solar in the US