Poster Topical Area: Community and Public Health Nutrition
Poster Board Number: 66
Objectives: Ohio SNAP-Ed piloted Celebrate Your Plate, a social marketing campaign aimed at increasing fruit and vegetable (FV) consumption for SNAP-eligible families. The campaign disseminated materials using multiple communication tactics, including point-of-purchase (POP) materials in supermarkets and corner stores. Materials in corner stores featured an original recipe developed for the Celebrate Your Plate campaign. The purpose of this study was to evaluate the availability and accessibility of food ingredients promoted through POP materials within participating corner stores.
Methods: A total of 76 corner stores located in low-income census tracts in Franklin County displayed pilot campaign materials between August and October 2017. A subsample of 10 participating corner stores was selected at random for inclusion in this study. Researchers assessed availability, price, and quality of healthy foods using the validated Nutrition Environment Measures Survey for Corner Stores (NEMS-CS), with emphasis on ingredients promoted in the advertised POP recipe.
Results: Of the 10 corner stores, only 2 stores (20%) offered at least 50% of the primary ingredients needed to prepare the advertised recipe. On average, 33% of the primary ingredients were available in participating stores. Canned vegetables were among the most readily available ingredients (90% of stores); fresh vegetables were rarely available (20% of stores).
Conclusions: Ingredients promoted through POP materials had limited availability in corner stores. Moving forward, POP campaign materials will be revised and tailored to better coincide with FV available in corner stores.
The Ohio State University