Poster Topical Area: Maternal, Perinatal and Pediatric Nutrition

Location: Hall D

Poster Board Number: 373

P13-115 - Can ‘Becoming Breastfeeding Friendly’ Impact Breastfeeding Protection, Promotion and Support in Mexico? A Qualitative Study

Sunday, Jun 10
8:00 AM – 6:00 PM

Objective. The Becoming Breastfeeding Friendly (BBF) initiative includes a guide that helps countries worldwide assess their readiness to scale up national breastfeeding programs. Country committees of breastfeeding experts across government, academia, and civil society engage with BBF by applying the BBF Toolbox that includes: (1) the BBF Index (BBFI) to measure and score a country’s breastfeeding environment; (2) case studies that illustrate how countries have created enabling environments for breastfeeding; and (3) a 5-meeting process, during which country committees develop policy recommendations intended to improve breastfeeding based on the BBFI scores. This study seeks to understand how the application of the BBF Toolbox impacted plans to improve the enabling environment for breastfeeding in Mexico.

Methods. Semi-structured interviews were conducted with Mexico’s 11 country committee members about the 5-meeting process between May and June 2017. Audio recordings were transcribed, and were coded and analyzed using a grounded theory approach. Results. Three major themes emerged: (1) the unique enabling environment for breastfeeding consisted of obstacles and opportunities for improvement, (2) favorable country committee member dynamics positively affected the utility of the BBF Toolbox, and (3) BBF revealed and shaped country committee members' shared vision of change that laid the foundation for a shared public policy agenda.

Conclusions. In a country where breastfeeding promotion, protection and support activities have not historically been highlighted from a policy perspective, BBF became a lens through which committee members were able to expand their knowledge about the enabling environment for breastfeeding. BBF can generate multi-sectoral breastfeeding champions who can advance the public policy agenda to improve breastfeeding outcomes at the national level.

Funding Source:

This work was supported by the Family Larsson-Rosenquist Foundation.

Conceptual Model of BBF Factors Contributing to "Breastfeeding Friendly" Environment in Mexico

CoAuthors: Gabriela Buccini, PhD, MMSc – Yale University; Isabel Ferré Eguiluz, MS – Universidad Iberoamericana; Teresita González de Cosío, PhD, MS – Universidad Iberoamericana; Rafael Pérez-Escamilla, PhD – Yale University

Cara Safon

Research Assistant
Yale University School of Public Health
New Haven, Connecticut