International Enrollment Management (IEM)


Business Intelligence Across Challenging Recruitment Landscapes: Aligning Markets, Tactics, and Timing - (WS04)

Sunday, May 27
9:00 AM - 5:00 PM
PCC, Room 113C

Member Fee: $349.00 | Non-member Fee: $489.00 | Student Pricing: $149.00

Successful international enrollment management professionals need a tool kit of creative and effective approaches for recruitment. Learn how to calculate return on investment, manage risk, create manageable electronic visit reports, use internal business intelligence and external market insight, and implement low-cost, high-impact tools to optimize accessible business intelligence.

Learning Objectives:

Pamela K. Barrett

CEO and Director
Barton Carlyle

Pamela Barrett is an experienced international education professional, Director of Barton Carlyle, a specialist international education management consultancy with a worldwide client list. Previously Barrett led HE Advisory at KPMG, where she remains an Associate. As Education Attaché at the British Embassy in Washington, DC, Barrett was responsible for the transatlantic relationship in education and has worked with the British Council in Malaysia. She has more than 25 years' experience in international recruitment and marketing, student services, international fundraising, alumni, and study abroad. Barrett was the associate dean at Allegheny College, where she directed international student services, study abroad and exchanges, and set up an international student recruitment program. Barrett established the first USA Year Abroad programs at the University of Sheffield and was the first assistant dean at Regent's College in London. She holds a bachelor’s degree from the University of London, an MBA and a Master’s degree in International Relations from USC.


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David L. Di Maria, EdD

Associate Vice Provost for International Education
University of Maryland, Baltimore County

Dr. David L. Di Maria serves as the associate vice provost for international education at the University of Maryland, Baltimore County. He previously served as associate provost for international programs at Montana State University. Dr. Di Maria frequently presents, publishes, consults and trains on best practices pertaining to international education administration. He currently holds leadership positions with NAFSA’s International Education Leadership Knowledge Community, the Editorial Committee of the Association of International Education Administrators and the Association of Public and Land-grant Universities’ Commission on International Initiatives. He previously served as chair of NAFSA's International Enrollment Management Knowledge Community, President of the American International Recruitment Council and he was a Neal Presidential Fellow with the Association of International Education Administrators. Dr. Di Maria earned undergraduate and graduate degrees from the University of North Carolina at Greensboro. His doctorate, which he received from the University of Minnesota, focused on internationalization from a P-16 perspective. Dr. Di Maria’s scholarly interests include campus services for international students, international student mobility and the application of systems thinking to internationalization of higher education.


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George F. Kacenga, PhD

Director, International Enrollment Management
University of Colorado-Denver

George F. Kacenga truly enjoys working with international students and has been an active professional in higher education for over 16 years serving domestic, international, and underserved populations. George will join Purdue University Northwest in July 2018 as the Executive Director of Global Engagement. With strengths including admissions, enrollment management, and student service, George serves as an active member of several professional organizations as a leader and presenter such as NAFSA, AACRAO, NAGAP, AIRC, and TAICEP. Together, George’s personal and professional paths have taken him to five continents, many countries, and into many more lasting relationships. George earned his PhD from the University of Pittsburgh in Social and Comparative Analysis in Education. He is the recipient of an Administrator’s Fulbright award to S. Korea, the IERF Sepmeyer Research Grant, and the AIRC Marjorie Peace Lenn Research Award. George is eager to collaborate and find solutions that serve students and stakeholders alike and he welcomes your communication.


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Matthew Beatty, EdD

Director of International Admission
Concordia College-Moorhead

Dr. Matthew Beatty is the Director of International Admissions at Concordia College in Moorhead, Minnesota. He provides strategic leadership and direction to the College's international recruitment and admission's operation in effort to achieve strategic enrollment and retention goals. Dr. Beatty has a rich background in international enrollment management and services. Before coming to Concordia, he previously served as Director of International Admissions at Indiana University and Assistant Director and Recruitment Coordinator at the University of Minnesota – Twin Cities. He also earned his doctorate degree in educational policy and administration from the University of Minnesota with a focus on faculty engagement in comprehensive internationalization.


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Business Intelligence Across Challenging Recruitment Landscapes: Aligning Markets, Tactics, and Timing - (WS04)

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