Track 6 - Addressing the Social Determinates of Health Through Partnerships

Sharing Session - 60 Minutes

G11 - Lightning in a Tweet: Reviving Statistics with the Local Narrative

Wednesday, July 11
4:00 PM - 5:00 PM
Location: Balcony M

As local public health becomes more important in creating the social change necessary for improving health, epidemiologists must find new ways to present public health statistics to policymakers, organizations, and the community. Transitioning statistics from a traditional and static “Franken-stat” to engaging the public with data requires expanding beyond traditional charts and graphs to data storytelling.

Keywords

Communication/Marketing/Messaging, Partnerships & Collaborations, Community Health Assessment

Elizabeth Walsh, MPH

Public Health Statistician
City of Kansas City, MO Health Department

Elizabeth Walsh is a social epidemiologist with the Kansas City, Missouri Health Department. She received her MPH from the University of Minnesota School of Public Health. In her eight years of experience, she has worked in several areas of public health and health care, including chronic disease prevention, nursing quality outcomes, and prescription drug fraud. In her current position, Ms. Walsh provides technical assistance to the Mayor's Health Commission as it oversees the city's portion of funding for local safety net providers. Her passion projects focus on the impact of institutional racism on the health of the city, evolving standard statistical reports into data stories, and partnering with her communications colleagues to create engaging "data snapshots" for social media. Ms. Walsh's favorite social media platforms are Twitter and Instagram and during the conference you can probably find her tweeting away about #NA18.

Presentation(s):

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William Snook, MS Ed

Senior Information and Policy Officer
City of Kansas City, MO Health Department

William (Bill) Snook has been with the Kansas City Health Department for 19 years. Although he has a background in Education and a Masters in Exercise Physiology, he serves the department as the senior communication specialist and marketing manager. With experience in Policy, Strategy, Crisis Communication, Public Information, Extreme Heat Communications and Mitigation, his focus is in the translation of public health services and science into meaningful messages that resonate with audiences.

Presentation(s):

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Sarah Martin, PhD, MPP, MPH

Deputy Director
City of Kansas City, MO Health Department

Dr. Sarah Martin is a Deputy Director at the City of Kansas City, MO Health Department where she manages Government Relations, Communications, Marketing, Policy, Performance Management and Analytics. Dr. Martin is also an adjunct professor of Health Services Research at the Henry W. Bloch School of Management. Dr. Martin received her PhD in public policy from the Goldman School of Public Policy at the University of California, Berkeley. She also received a Master of Public Policy and a Master of Public Health degree from UC Berkeley and a Bachelor of Arts in Political Science and Art History from California State University. Prior to relocating to Kansas City, Dr. Martin was part of a research collaborative focusing on the health outcomes of extremely premature infants in an urban Neonatal Intensive Care Unit. She was also a policy analyst at the Alameda County Department of Public Health in Oakland, CA and a Communications specialist for political campaigns in California.

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