Track 4 - Health Equity

Sharing Session - 30 Minutes

E8 - Protecting our Patients Campaign: Reducing Stigmas to Increase Health Equity for Marginalized Populations

Wednesday, July 11
1:30 PM - 2:00 PM
Location: Riverview 2

The Protecting our Patients (POP) Campaign mobilizes healthcare teams to address stigmas that impact patient health outcomes. Through the Affirming Healthcare (AHC) Intervention of the POP Campaign, healthcare teams participate in six modules centered around videos created by Lesbian, Gay, Bisexual, Transgender, Queer (LGBTQ), and Gender Non-Conforming individuals of color that spark open dialogue and are supported by promotional materials. Through the AHC Intervention, healthcare teams are inspired to provide affirming health care for all, especially those most marginalized from health systems. They also create collaborative, accountable environments that increase awareness and identify opportunities for change.
With more than 100 healthcare team members in local health departments, federally qualified health centers, and community-based clinics having participated in POP over two years, a rigorous pilot evaluation has demonstrated that the campaign shows efficacy for reducing provider-level stigma toward LGBTQ individuals of color. Participants continue to report high intentions to use POP content in future practice. This shows great promise for transforming healthcare delivery in local health departments to improve health equity.
In this workshop, participants will explore how the POP Campaign was designed to address stigmas, the process healthcare teams go through, and the results of two years of pilot evaluation that demonstrate efficacy in reducing provider-level stigma. Participants will have the opportunity to identify ways they might engage healthcare providers within their local health department to address stigmas that impact patient health outcomes.

Keywords

Health Equity, Access/Care Coordination, Research/Evidence-Based

Blair Harvey, MSW

Deputy Director - Strategy and Partnerships
Public Health Institute of Metropolitan Chicago

As Deputy Director of Strategy and Partnerships, Blair Harvey is responsible for cultivating and forging partnerships to diversify and strengthen PHIMC’s leadership role, identifying and implementing innovative strategies to improve public health infrastructure, and integrating new health and wellness initiatives into the organization’s portfolio. She oversees organizational communications, including development and implementation of a communications strategy to increase PHIMC’s visibility and highlight its expertise across public health systems, settings, and stakeholders. Prior to joining PHIMC, Ms. Harvey was Assistant Director in the Office of Student Health and Wellness at Chicago Public Schools, responsible for increasing student access to preventative and primary health services through policy and program implementation. She has over 10 years of non-profit management experience, holds a Master of Arts in Social Work from University of Chicago’s School of Social Service Administration, and earned a Bachelor of Arts from Loyola University Chicago.

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E8 - Protecting our Patients Campaign: Reducing Stigmas to Increase Health Equity for Marginalized Populations

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