Track 3 - Behavioral Health (Substance Abuse

Mental Health

Violence Prevention)

Sharing Session - 30 Minutes

E4 - The Power of Collaboration: The Arizona Athlete Opioid Initiative

Wednesday, July 11
1:30 PM - 2:00 PM
Location: Balcony I

The Arizona Athlete Opioid Initiative was developed to prevent prescription opioid misuse among high school athletes. This session will provide participants with an understanding of how and why this initiative was developed by the Maricopa County Department of Public Health, how it expanded to include partners with much greater reach and influence over high school athletes and the benefits of this collaborative effort. This session also will explore resources developed through this initiative, lessons learned, and plans for the future.

Keywords

Partnerships & Collaborations, Substance Abuse, Communication/Marketing/Messaging

Tracy Cruickshank, MBA, MSW

Manager, Office of Healthcare Innovation
Maricopa County Department of Public Health

Tracy Cruickshank serves at the Manager of the Maricopa County Department of Public Health's Office of Healthcare Innovation. In this role, Tracy works with her team to facilitate access to integrated care and preventive services. Tracy previously managed MCDPH's Office of Public Health Policy and designed and developed the Arizona Department of Health Services' Healthy Arizona Worksites Program. Tracy began her career in the private sector working in finance and corporate strategic planning. After 10 years, she moved into the field of public health becoming a September 11th Specialist and serving as a director of several domestic violence and homeless organizations in Arizona. Tracy's multi-sector experience has enhanced her ability to engage partners and develop creative, cost-effective, and collaborative solutions to public health issues. Tracy holds a Bachelor of Arts (BA) degree in Economics from Colgate University, a Master of Public and Private Management (MBA) degree from the Yale School of Management, and a Master of Social Work (MSW) degree from Arizona State University.

Presentation(s):

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