Track 5 - Healthy Populations and Communities (Chronic Disease

Infectious Disease & Resilience)

Sharing Session - 30 Minutes

E9 - A Small Ask with Big Impacts: A Case Study in Successfully Investing in Active Transportation

Wednesday, July 11
1:30 PM - 2:00 PM
Location: Salon H

The Douglas County Health Department (NB) implemented an innovative neighborhood-based social marketing campaign, called Midtown on the Move, to motivate hundreds of area residents in switching more than 9,000 single-occupancy car trips to active transportation during a nine-week period. This session will detail successful tactics and lessons learned regarding the use of action commitments, creative messaging, behavioral prompts, incentives, and multi-sector partnerships to encourage new, healthier travel behavior.

Keywords

Partnerships & Collaborations, Communication/Marketing/Messaging, Social Determinants of Health

Celeste Ehrenberg, MS, CHES

Community Health Planner II
Douglas County Health Department

Celeste Ehrenberg, MS, CHES is a Community Health Planner II with the Douglas County Health Department (DCHD) in Omaha, NE. She started with the Health Department in 2014 and coordinates a unique, multifaceted Chronic Disease Prevention grant aimed at bridging the gap between community resources and clinical medicine to improve health outcomes in populations experiencing the highest social disparities. Her role is to facilitate grant activities and mutually reinforce strategies between multiple key stakeholders, community partners, and subcontractors. Having a full time grant coordinator for this sizable project has allowed for consensus building while leveraging unexpected opportunities and sustaining momentum allowing Douglas County Health Department to move the needle towards positive population health outcomes via innovative work plan activities. Ms. Ehrenberg is a Certified Health Education Specialist who received her BS in Exercise Science from Wayne State College in Wayne, NE and her MS in Health Promotion from Mississippi State University in Starkville, MS.

Presentation(s):

Send Email for Celeste Ehrenberg

Andy Wessel, MPH

Community Health Planner
Douglas County Health Department

Andy Wessel, MPH is a Community Health Planner with the Douglas County Health Department in Omaha. After coordinating a $5.7 million Communities Putting Prevention to Work (CPPW) grant and leading multiple Health Impact Assessments, Andy is currently working on improving public participation in decision-making and building the capacity for the Douglas County Health Department to serve in a chief health strategist role under the Kresge Foundation's Emerging Leaders in Public Health initiative. Andy Wessel received his BA in Microbiology from the University of Kansas in 2002 and his MPH from the University of California Berkeley in 2004.

Presentation(s):

Send Email for Andy Wessel


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