Category: Public Librarians Symposium

111 - Promoting National Library of Medicine Resources through Digital Signage

Tuesday, May 22
2:00 PM – 2:55 PM

Objectives: Rowland Medical Library at the University of Mississippi Medical Center sought to inform its public about freely available NLM resources. Due to recent construction, foot traffic outside the library increased. The library promoted NLM resources to passersby using digital signage in the hallway outside the library. Additionally, users of the library’s newly renovated nursing mothers room had access to LactMed through two new computers.




Methods:
Funding from a NNLM Technology Improvement Award enabled the library to purchase equipment to publicize NLM resources. The computers were positioned in the nursing mothers room, and LactMed was available on the computers to promote breast milk health and to support the institution’s “Baby-Friendly” status. First-time users of the nursing mothers room received a short survey including questions about increased knowledge of LactMed.

Two additional screens were connected to BrightSign software and installed in the heavily traveled hallway outside the library. To cultivate public awareness, NLM resources (LactMed, TOXLINE, Hazardous Substances Data Bank, and Dietary Supplement Label Database) were highlighted on a rotating basis on the screen. The library also promoted the same resources by hosting a NLM database "circuit training" session.




Results:
Results from the nursing mothers room surveys indicate satisfaction with the addition of computers to the room. Although 25% of the respondents already knew about LactMed, 67% used the database while in the room and found the information helpful. Of the database training participants, 100% learned something new and plan to use what was learned in their practice or research. 60% of the participants said they would attend future sessions on NLM databases: either to explore different databases, or for a more in-depth demonstration of the same databases. The most popular databases suggested for additional training were TOXLINE and the Dietary Supplement Label Database.




Conclusions:
Attendance and interest in the database training session and increased awareness of NLM resources for nursing mothers indicate success of the initiative. Use of LactMed in the nursing mothers room will continue to be assessed and future database training sessions with different resources will be offered.



Keywords: NNLM resources, technology, library space, nursing mothers, assessment, outreach

Elizabeth G. Hinton

Instruction & Research Librarian
Rowland Medical Library
Jackson, Mississippi

Elizabeth G. Hinton, MSIS, AHIP, is Assistant Professor at the University of Mississippi Medical Center’s Rowland Medical Library and Scientist-Educator in the School of Nursing. After receiving her Master of Science in Information Science from the University of Tennessee, Knoxville, she completed a postgraduate internship at the University of Tennessee Medical Center. In her current position, she is library liaison to the School of Medicine (M2 year) and to the School of Nursing, where she serves as a faculty mentor to several Doctor of Nursing Practice students. Ms. Hinton is active in both the Medical Library Association and the Southern Chapter of the Medical Library Association, is currently serving in leadership positions with both organizations, and is a member of the Academy of Health Information Professionals. Her professional interests include systematic literature reviews, library and educational assessment, and interprofessional education.

Sarah C. Adcock

Instruction & Research Librarian
Rowland Medical Library
Jackson, Mississippi

Sarah Adcock, Assistant Professor of Academic Information Services, serves as Instruction and Research Librarian at Rowland Medical Library at the University of Mississippi Medical Center. In her position, she serves as a liaison with the School of Medicine and School of Pharmacy. Her previous roles at UMMC include reference and lending services. She also has experience in school and community college libraries. She received a Master of Library and Information Science from the University of Southern Mississippi. Mrs. Adcock is a member of the Southern Chapter of the Medical Library Association.

Chameka C. Robinson

Head, Access Services
Rowland Medical Library
Jackson, Mississippi

Chameka Robinson, Associate Professor, serves as Head, Access Services with the Rowland Medical Library at the University of Mississippi Medical Center. She is responsible for the management of the Interlibrary Loan and Circulation departments. Prior to her current position, she served as Outreach Librarian with Rowland. Robinson received the MLIS and the EdD from the University of Southern Mississippi.
She is a member of numerous national, regional and state library associations.

Susan B. Clark

Director, Rowland Medical Library
University of Mississippi Medical Center
Jackson, Mississippi

Susan Clark, Associate Professor, serves as Director of the Rowland Medical Library and Chair of Academic Information Services at the University of Mississippi Medical Center. She oversees the integration of information seeking and life-long learning skills into the curriculum of all six schools housed at UMMC. She is particularly invested in positioning the library as an active partner in the educational, research, and clinical missions. Her previous roles at UMMC include head of reference and instruction. She received the Master of Librarianship degree from Emory University.

Ms. Clark is active in Southern Chapter/MLA, having served on committees and boards and also represents the library when called upon for NN/LM/SEA committees and activities. She holds memberships in various library associations statewide, regionally and nationally. Through her career in librarianship, she has worked in academic, school, special, and medical libraries.