Other - Sales & Business Development

Workshop

High Performance Sales Mastery -Learn to Grow & Develop Business like the Elite Top 2 Percent!

Monday, February 12
9:10 AM - 10:10 AM

PDH: 1

Location: 103A

Level of Presentation: All: Suitable for a broad audience

Sales in not a four letter word but a critical science and process that must be mastered to succeed in the EC industry. Unfortunately, all too many people focus on the technical skills of EC, and ignore the critical sales and business development skill sets necessary to grow and scale a company. In today's ever-changing, competitive, regulated and fast paced market having a differentiated sales strategy and team to execute it is the difference between EC success and mediocrity, or worse failure. Learn the tools, skill-sets, processes, and metrics necessary to execute a profitable and sustainable EC sales strategy and plan. You'll develop the tools to build a competitive EC business model, identify and qualify profitable customers, increase sales, retention and referrals while reducing overall sales costs. Applicable EC industry and outside industry examples will be used to reinforce learnings. You'll also learn how to reduce your sales cycle time and increase your win ratio. Learn which sales activities have a high payoff and which ones to avoid.
If you want to build a world-class sales culture and team don't miss this workshop.

Learning Objectives:

Target Audience: Contractor,Developer/Builder,Landscape,Supplier

Judith Guido

Chairwoman Guido & Associates
Univ of Connecticut

Judith Guido is Chairwoman and founder of Guido & Associates, a Business Management company working in the areas of Strategy, Marketing, Sales-Training, Public Relations, Branding, Research, Product Development and Launches, Mergers/Acquisitions while focusing on helping organization grow their people and profits. Judy was recognized as one of the highest ranking woman in the Green Industry. Prior to founding her own business management practice, Guido was the Director of Marketing and SVP President of Valley Crest NOW Bright View, the nation’s largest landscape management company. Guido was CMO [chief marketing officer] and SVP [senior vice president], of business development and strategic alliances for Cirqit, a New Jersey-based e-commerce technology and consulting company. She also served as the Marketing, Sales and Strategy executive with ServiceMaster under the TruGreen-LandCare brand. Judy sits as an executive advisor and/or board member for several green industry companies, and was instrumental in building Yellowstone [now the 12 largest landscape company.]

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