Other - Sales & Business Development
Level of Presentation: All: Suitable for a broad audience
Learn to grow your business by building a business model that creates differentiation and a competitive advantage, while increasing sales, profits and market share. Learn what you must focus on to take your company and people to the next level including strategy, reading markets, and building a brand that matters to your customers, employees and stakeholders. Attendees will learn how to present a compelling message and value that will help you monopolize your marketplace.
Target Audience: Contractor,Landscape,Manufacturer,Supplier
Chairwoman Guido & Associates
Univ of Connecticut
Judith Guido is Chairwoman and founder of Guido & Associates, a Business Management company working in the areas of Strategy, Marketing, Sales-Training, Public Relations, Branding, Research, Product Development and Launches, Mergers/Acquisitions while focusing on helping organization grow their people and profits. Judy was recognized as one of the highest ranking woman in the Green Industry. Prior to founding her own business management practice, Guido was the Director of Marketing and SVP President of Valley Crest NOW Bright View, the nation’s largest landscape management company. Guido was CMO [chief marketing officer] and SVP [senior vice president], of business development and strategic alliances for Cirqit, a New Jersey-based e-commerce technology and consulting company. She also served as the Marketing, Sales and Strategy executive with ServiceMaster under the TruGreen-LandCare brand. Judy sits as an executive advisor and/or board member for several green industry companies, and was instrumental in building Yellowstone [now the 12 largest landscape company.]
Monday, February 12
9:10 AM – 10:10 AM
Monday, February 12
10:20 AM – 11:20 AM
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