Innovations & Collaborations

2018 HPC National Conference Session

Telling Your Story with Impact: Lessons Learned from a Year of Business Engagement

Tuesday, April 24
3:30 PM - 5:00 PM
Location: Salon L (5th Floor)
CEUs: BPI, InterNachi, NARI, ASHI

Telling the story of energy efficiency can be difficult. Measures are not as easily identifiable as other forms of energy, and the benefits can be difficult to articulate to those outside of the industry. This panel will explore how professionals can showcase their energy efficiency projects in an effective manner, and tell their story to local elected officials, relevant stakeholder groups, and media outlets with the end goal of creating energy efficiency champions in the public at large and with policy makers.

Learning Objectives:

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Meredith Montalto

Director
Ceisler Media & Issue Advocacy

As a director at Ceisler Media, Meredith Montalto has over a decade of experience in the field of strategic communications and issue advocacy. At Ceisler Media, she specializes in the execution of national issue and policy campaigns at the state and local level with a focus on healthcare, energy and environment. Meredith has helped numerous clients advance their policy and advocacy goals by building and maximizing the impact of coalitions to engage with opinion leaders and decision-makers.
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Matt Elliott

Executive Director
Keystone Energy Efficiency Alliance

Matt has spent over a decade working to advance state-level clean energy policies. As KEEA’s Executive Director, Matt is directly responsible for the organization’s operations, staffing, membership, funding, as well as, supporting KEEA’s policy goals. Matt also leads KEEA’s sister organization, the KEEA Energy Education Fund (KEEF), with the mission to increase the energy efficiency of Pennsylvania’s buildings through advocacy, education, and training. Matt is KEEA’s former Policy Director before his promotion to the Executive Director position in June of 2016.
Before his time at KEEA, Matt was working to advance energy efficiency and renewable energy policies in New Jersey.

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