Diversifying your Business & Expanding Opportunities

2018 HPC National Conference Session

Adding Solar to an HVAC/Home Performance Contracting Business: The Critical Questions*

Wednesday, April 25
1:30 PM - 3:00 PM
Location: Salon J (5th Floor)
CEUs: BPI, InterNachi, NARI, ASHI

Contractors working in traditional trades have been adding or considering adding solar to their service mix over the last few years. Solar is definitely a complimentary offering to home improvement trades like remodeling, home performance, and HVAC work. In fact, the project management controls established contractors bring to solar often give them a leg up on pure-play solar providers. Integrated contractors with established customer bases can out-compete in acquiring customers, resulting in lower customer acquisition costs and improved margins.

In this session, participants will explore what adding solar to their business might mean through an interactive exploration of the Four Key Questions. Participants will leave the session with a personalized set of next steps to help them further investigate whether adding solar to their business is a good fit for their business goals.

* this session is powered by Efficiency First

Learning Objectives:

Peter Troast

Energy Circle

Peter Troast, CEO & Founder of Energy Circle, is recognized as one of the country's foremost authorities on marketing for home performance, HVAC and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole house home performance business model. He and his team work with over 350 companies in 49 states grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular speaker about marketing for contractors at ACI, RESNET, ACCA, BPI and EGIA events.


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Thomas Bone

Chief Operating Officer

Tom Bone is the Chief Operating Officer for solar equipment distributor CivicSolar. Tom joined CivicSolar in 2010 as the company's first employee. Tom serves on the Boards of Directors for industry associations SEBANE and MOSEIA and was published in the Energy Law Journal arguing for state jurisdiction over distributed energy resources' sub-transmission energy sales. Tom earned his JD and MBA from the University of San Francisco.


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Adding Solar to an HVAC/Home Performance Contracting Business: The Critical Questions*

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