Financial advisers spend a lot of time trying to acquire new clients, but don't focus enough on building their digital presence. Caleb Silver, the Editor-in-Chief of Investopedia and a digital media executive with more than 20 years of experience in news and online publishing, believes most advisers can and should do more with data, social media, and other traffic driving mechanisms.
In three years, Investopedia has increased their audience 300 percent. In this session, Silver will share their BEST audience building strategies, including:
• Using data to create a compelling, newsworthy audience hook
• Focusing on topics, not terms
• Creating content people want to read (topic sizing)