Leadership and Professional Skills

Technology Impacting Practice

122. Power Up! Using Strategic Communications to Enhance Your Message, Presence, and Profession

Sunday, October 21
8:00 AM - 9:30 AM
CE: 1.5

Session Level 2- Intermediate

Regardless of where we work, information sharing has become more intense and competitive. This session will examine the use of social media and other vehicles of communication for thought leadership and positive impacts on public health, and will explain why professional branding and powerful communications are essential for science based professionals in today’s health and well-being conversations. Themes to be explored include management of professional versus personal brands in and outside of the workplace, powerful tools and resources for branding and messaging, and the art of communicating on timely and controversial topics to strengthen one’s brands.

Planned with the Committee for Lifelong Learning

Learning Objectives:

Learning Need Codes:

  • 1090 - Media skills
  • 4120 - Social Marketing
  • 7120 - Marketing

Send Email for Mindy Hermann

Send Email for Mindy Hermann

Stacey Cohen, MBA

In the world of branding, few experts possess the savvy and instinct of Stacey Ross Cohen. An award-winning brand professional who earned her stripes on Madison Avenue and at major television networks before launching her own agency, Cohen specializes in finding, cultivating and perfecting brands. Stacey is a sought-after speaker, author and panelist in the realm of personal branding. She speaks often at industry conferences on topics ranging from personal branding to social media. Representative organizations/conferences include Douglas Elliman, CT Business Expo, New York Business Expo, Cornell Club, Fordham University, NYU Stern School of Business, PRSA, Allied Professionals, and more. She is Founder and CEO of Co-Communications, a full-service marketing communications agency with offices in Midtown Manhattan, Westchester, NY and Farmington, CT. Since 1997, Stacey has coached businesses across a range of industries — from healthcare and real estate to hospitality — and expertly positions their narratives in fiercely competitive markets. Stacey is also co-founder of College Prime, a company that provides social media and personal branding training to high school students to succeed with college admissions, internships, and beyond. She blogs for The Huffington Post and has been featured in Entrepreneur, Forbes, Crain’s and a suite of other national publications. She holds a B.S. from Syracuse University, MBA from Fordham University and recently completed a certificate program in Media, Entertainment, & Technology at NYU Stern School of Business. Representative Awards: PRSA Practitioner of the Year, Forbes Enterprise Award, Gannett “Best of Show”, PRSA Mercury “Best in Show” and more.

Presentation(s):

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122. Power Up! Using Strategic Communications to Enhance Your Message, Presence, and Profession

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Send Email for 122. Power Up! Using Strategic Communications to Enhance Your Message, Presence, and Profession