Public Health and Wellness

FNCE 2018

430. Leveraging Pop Culture, Communication, and Data Strategies to Improve Population Health

Tuesday, October 23
9:45 AM - 11:15 AM
CE: 1.5

Session Level 2 - Intermediate

Population health management is the application of innovative strategies and interventions for groups of individuals across the continuum of healthcare. These strategies are focused on ways to improve health, in further supporting the role of nutrition and dietetics by delivering effective strategies to guide behavior change. During this session, explore evidence-based research and trends that are leading population health initiatives. Learn about the increasing appetite for understanding the role that data plays in improving health and designing strategies. Finally, gain firsthand knowledge into the role that nutrition and health communication, and specifically a new approach to the traditional public service announcement (PSA), play in improving health - including the opportunity to see the impact of pop culture on improving consumption of fruits and vegetables. Collectively, the session will provide a taste of future initiatives, strategies, and opportunities for the profession.

Planned with the Council on Future Practice

Learning Objectives:

Learning Need Codes:

  • 4010 - Community intervention, monitoring, evaluation
  • 7120 - Marketing
  • 9020 - Evaluation and application of research

Lisa Roberson, RDN, LD

Lisa Roberson, RDN, LD serves as the Chair-elect for the Council on Future Practice. She is also the National Director of Wellness and Sustainability for Morrison Healthcare.
As the National Director of Wellness & Sustainability for Morrison Healthcare, Lisa Roberson is a Registered Dietitian with 20 years of expertise in nutrition leadership and has an emphasis in corporate wellness and sustainability. Lisa uses healthy choice architecture and tasty yet healthy, sustainable food to transform food environments in hospitals. Although Lisa is from San Diego, CA, she trained at leading medical institutions including Vanderbilt University Medical Center in Nashville, TN and is now supporting population health initiatives across the country. She has 15 years of clinical experience in specialty care ranging from pediatric gastroenterology and metabolic disorders, adult nutrition support and cardiac rehabilitation. For the last decade, Lisa has specialized in Corporate Wellness & Sustainability. As the current Chair of the Council of Future Practice in the Academy of Nutrition and Dietetics, she strives to shape the future vision of dietetics practice to help promote a healthier America. Lisa has been married 17 years and is the proud mom of a 12 year old son who is an avid recycler, healthy eater (most days) and also aspires to Change the World.


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Bruce Sherman, MD, FCCP, FACOEM

Bruce Sherman, MD, FCCP, FACOEM is the Medical Director, Population Health Management for the RightOpt private exchange offering at Conduent HR Services. His primary areas of responsibility include health/well-being strategy and data analytics, with the goal of implementing integrated, data-driven approaches to optimize workforce health, productivity, and performance for employer clients. Dr. Sherman has research interests in the areas of employer health benefits strategies and the business value of workforce health. Previously, he has served as the consulting corporate medical director for Wal-Mart Stores, Inc., Whirlpool Corporation, and The Goodyear Tire & Rubber Company. A frequent speaker, Dr. Sherman has presented on a broad array of workforce health, productivity, and human resources practice-related topics to diverse audiences, and has published numerous related, peer-reviewed articles. He received his MD from NYU School of Medicine, his MA from Harvard and his ScB from Brown.


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Anna Shlachter, MS, RDN, LDN

Anna Shlachter, MS, RDN, LDN, FAND is the Director of HOD Governance at the Academy of Nutrition and Dietetics.


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Susan L. Roberts, JD, MS, RD


Susan Lynn Roberts works part time with the Partnership for a Healthier America as Vice President Strategic Initiatives. The Partnership (PHA) was created in conjunction with the former First Lady, Michelle Obama’s Let’s Move Campaign and is devoted to working with the private sector to ensure the health of our nation's youth by helping solve the childhood obesity crisis.

Ms. Roberts previously was a consultant, writer and speaker on food systems, nutrition and agriculture policy. Ms. Roberts was the Director of the national WK Kellogg Food & Society Policy Fellows Program and was a staff attorney at the Drake University Agricultural Law Center. Before going to law school, Roberts’s had a national food and nutrition consulting business working with individuals, business and the media to improve individual health. Roberts also has experience as a Research Dietitian conducting and publishing medical research and experience in government administration as Director of Public Health Nutrition for the Iowa Department of Public Health, directing state nutrition programs such as WIC.

Ms. Roberts received her BS in Food and Nutrition from Iowa State University, her MS in Preventive Medicine and Environmental Health from the University of Iowa College of Medicine, and her Juris Doctorate of Law with an emphasis in food policy from Drake University School of Law.


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430. Leveraging Pop Culture, Communication, and Data Strategies to Improve Population Health

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