Partner Exchange - Marketing
Format: Partner Exchange Presentation
In this session we'll review the basics of account-based marketing, share some inspiration and campaign ideas, and uncover how to maximize your advertising investment by targeting only the companies, and the people within that company, you truly want to sell too. Stop wasting money on broad keywords that drive up costs!
Senior Partner Marketing Manager
Christi Whipple is a Senior Partner Marketing Manager at Avalara. She studied journalism in college and has a passion for writing, design, social media, and all things marketing-related. In her current role, she is responsible for helping partners build effective marketing strategies that incorporate digital marketing, blogging, social media, direct mail, and all other available mediums.
She loves chatting about marketing techniques with anyone and everyone, and she's constantly learning and getting inspiration from the talented partners she gets to work with.
Monday, March 19
2:15 PM – 3:15 PM
Digital Marketing Director
As Digital Marketing Director, I build global Digital Marketing Engines. Connecting CRM, Marketing Automation and online marketing channels to run automated, data driven campaigns; generating MQL’s and SQL’s through automated lead nurturing programs with clear CPL’s and CPA’s.