Partner Exchange - Marketing

Partner Exchange

Drive Results Thru Account-Based Marketing

Monday, March 19
2:15 PM - 3:15 PM
Room: Marina City

Format: Partner Exchange Presentation

In this session we'll review the basics of account-based marketing, share some inspiration and campaign ideas, and uncover how to maximize your advertising investment by targeting only the companies, and the people within that company, you truly want to sell too. Stop wasting money on broad keywords that drive up costs!

Learning Objectives:

Christi Whipple

Senior Partner Marketing Manager

Christi Whipple is a Senior Partner Marketing Manager at Avalara. She studied journalism in college and has a passion for writing, design, social media, and all things marketing-related. In her current role, she is responsible for helping partners build effective marketing strategies that incorporate digital marketing, blogging, social media, direct mail, and all other available mediums.

She loves chatting about marketing techniques with anyone and everyone, and she's constantly learning and getting inspiration from the talented partners she gets to work with.


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Jeroen Ederveen

Digital Marketing Director
Jet Reports

As Digital Marketing Director, I build global Digital Marketing Engines. Connecting CRM, Marketing Automation and online marketing channels to run automated, data driven campaigns; generating MQL’s and SQL’s through automated lead nurturing programs with clear CPL’s and CPA’s.


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Drive Results Thru Account-Based Marketing

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