Partner Exchange - Marketing

Partner Exchange

7 x 7 Minutes of High Speed Marketing Tips

Monday, March 19
1:00 PM - 2:00 PM
Room: Marina City

Format: Partner Exchange Presentation
Level: All

Rocket-fast marketing tips & ideas that cover tools in marketing, events, electronic marketing, content, alliances and more. Fasten your seat belt as this crew will move quickly!

Learning Objectives:

Kim Peterson

Sales/Marketing Executive
Dynamics Connections

Kim Peterson, Founder of Dynamics Connections

Dynamics Connections is servicing Microsoft Dynamics companies in planning and executing marketing and sales activities to help businesses grow. That includes coaching and connecting business members who can help each other expand in the technology service business.

Key activity Dynamics Connections will be doing is scheduled educational webinars on Dynamics ISVs solutions. Covering 10 solutions; VARs will learn what and why along with offers made each month by the publishers. This will improve the use of Dynamics for their clients by understanding what is possible.

After 35 years in the Microsoft space, Kim Peterson is leveraging her experience in building and supporting the Microsoft Dynamics community by working with Users, Microsoft and Partners.

For the first 21 years of her technology career, she was employed by Great Plains Software and Microsoft. During her tenure, Kim held roles in sales and marketing. After Microsoft, she developed vertical industry knowledge by working at different Microsoft Dynamics Partners in catering to the supply chain and non-profit industries.

Starting in 2010, Kim led GPUG as the director, responsible for building a greater GP community of over 6,000 company Members. Lastly, worked for a InterDyn BMI as a director and was responsible in helping Users learn more about Microsoft technologies and improving their experiences as long-time clients.


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Adrianne Machina

Chief Velocity Officer
Tornado Marketing, Inc.

Adrianne Machina is the Chief Velocity Officer of Tornado Marketing and an in-demand copywriter, speaker, and consultant with a special focus on online marketing. Adrianne is a firm believer that progress is better than perfection, and that boring marketing will get you nowhere. She'll help you harness your business passion and purpose into marketing that reflects your company's unique strengths and attracts your ideal clients. Adrianne has worked in the Microsoft Dynamics channel since 2000, is a regular contributor to The Partner Channel magazine and teaches marketing to entrepreneurs at the University of Wisconsin–Madison.   


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Frances Donnelly

Horizons International

Frances Donnelly is Director of Product Development and Sales at Horizons International a long time DynamicsGP ISV with products that focus on Manufacturing and Quality Control for Process, Mixed Mode and Discrete Manufacturers. As a leader at Horizons her goal is to develop communications with customers, partners and prospects that build trust and deliver relevant, valuable knowledge that supports business growth. As a professional with the American Society of Quality Frances believes that the principles of the Quality Body of Knowledge can be applied to every function in every business to deliver improved profitability and both customer and employee satisfaction.


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Elise Rooney

Marketing Manager
Rockton Software

Elise has spent three years with Rockton Software, running the one-woman marketing team for this veteran ISV in the Dynamics Channel. Graphic design, content creation, and tradeshow management are a few of her specialties when it comes to all things marketing! In her free time, Elise recharges her creative juices by hiking in the beautiful Rocky Mountains of Colorado.


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7 x 7 Minutes of High Speed Marketing Tips

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