Conference Presentation: Destination: Patient Outcomes – Our Journey to Improving Patient Care

Understanding MACRA’s New QI-CME Improvement Activity: What You Need to Know to Maximize this Opportunity for Your Organization

Monday, January 22
1:30 PM - 2:30 PM
Location: Palazzo B-C

Physician Credits: 1.0

Nursing CE Credits: 1.0

Pharmacy Credits: 1.0

ACPE UAN: 0809-9999-18-080-L04-P (Knowledge)

CHCP Exam Designation: CHCP Professional Exam

Session Description
A 45-minute program entitled: Understanding MACRA’s New PI-QI-CME Improvement Activity: What you need to know to maximize this opportunity for your organization. Starting in 2018 CE providers will be able to offer a PI-QI improvement activity under the Medicare Access and CHIP Reauthorization Act (MACRA) the Quality Payment Program. This presents a unique opportunity for CE providers to help clinicians meet their payment goals by participating in quality improvement CE.

The format would include Andrew Rosenberg, JD, Senior Advisor to the CME Coalition moderating an informal panel that would include a CME provider Thomas Sullivan, Rockpointe, an accrediting organization, Amy Smith, AAFP, and a pharmaceutical industry representative.

Learning Objectives:

Andrew M. Rosenberg

Senior Advisor
CME Coalition
Alexandria, Virginia

Andrew Rosenberg, Senior Advisor, CME Coalition

Andy Rosenberg brings 25+ years of experience as a lobbyist, lawyer and Capitol Hill staffer to the CME Coalition.

Throughout his career, Mr. Rosenberg has counseled a wide range of corporations, trade associations and non-profits on strategic matters involving public policy.

Prior to entering the private sector, Mr. Rosenberg spent several years working on Capitol Hill. He served on the committee (Senate Health, Education, Labor and Pensions) and personal staffs of Senator Edward M. Kennedy (D-MA). In the years since, Mr. Rosenberg established himself as a highly respected and effective Democratic lobbyist, focusing the majority of his practice in the area of health policy.

Prior to co-founding Thorn Run Partners in January 2010, Mr. Rosenberg led the health policy practice at Ogilvy Government Relations and before that, was a member of the health policy group at Patton Boggs LLP.

Mr. Rosenberg received his bachelors of arts in History and Russian Studies at Amherst College, and obtained his masters degree in Urban and Environmental Planning, as well as his law degree, at the University of Virginia.


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Thomas P. Sullivan

President & Founder
Columbia, Maryland

Tom is President and founder of Rockpointe a global medical education company which subsidiaries including accredited CME provider Potomac Center for Medical Education and the popular MedX conferences.

Mr. Sullivan is the editor/author of the popular website Policy and Medicine ( which covers important compliance and regulatory issues affecting healthcare providers and manufacturers.

Publisher of Life Science Compliance Update a monthly publication dedicated to compliance professionals.

Tom is also the founder of the CME Coalition, a lobbying, and education organization to help guide policymakers on continuing medical education issues. Tom serves as chair of the MACRA and CME working group, participants include American Medical Association, American Association of Family Physicians, American Osteopathic Association and Council for Medical Specialty Societies.

Prior to founding Rockpointe Tom was a former political consultant for campaigns for US House and Senate and principle in a software company for political campaigns. Tom serves on the Maryland Governors P-20 Education Leadership Council.


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Amy L. Smith

Senior Manager, CME Credit System and Compliance
American Academy of Family Physicians
Leawood, Kansas

Amy Smith, MBA is the Senior Manager of the CME Credit Systems and Compliance department, where she oversees the AAFP Credit System, which reviews and approvesl of over 3,000 activities and 20,000 sessions per year and works with over 1300 CME provider organizations. The AAFP Credit System sets and upholds the continuing education standards and requirements for Family Physicians. Amy represents the AAFP Credit System nationally and internationally adovcating for the lifelong learning needs of family physicians and to support CME Provider Organziations. She also serves as the Assistant Staff Executive to the Commission on Continuing Professional Development. Prior to this role, Ms. Smith was the Credit Systems and Compliance Strategist for the AAFP, and helped the organization earn ACCME Accreditation with Commendation. Ms. Smith has experience presenting nationally and internationally on compliance. She currently holds a Master’s degree in Business Administration. Ms Smith is a member of the ACEHP, ISQUA and International Academy on CPD Accreditation.


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John Ruggiero

Associate Director, US Medical Affairs, Learning & Clinical Integration
Genentech, Inc
S San Francisco, California

John Ruggiero, PhD, MPA, CHCP, is Associate Director for Learning & Clinical Integration at Genentech, a member of the Roche group, responsible for leading Roche's U.S. Medical Affairs’ education and research clinical integration strategy. Since 2006, he has also served as adjunct professor for biostatistics, epidemiology, and research methods at Drexel University’s College of Health Professions. John has led educational and outcomes design within several healthcare systems. Over the past 15 years he has merged his background in educational leadership with his expertise in research, focused on impacting clinician behaviors and patient care. He has been author or peer-reviewer of several professional journal articles, and he has provided adult-learning and outcomes presentations to professionals in a number of healthcare and sociological associations. John earned his undergraduate, graduate and doctorate degrees in Sociological Research & Statistics, Public Administration in Population Health, Biostatistics & Epidemiological Research, and Educational Leadership from several institutions, including The Catholic University of America, and Arizona State University. In 2014, after joining a writing group challenge, John was selected to publish a psychological/thriller novel, Isolated Matters, continues to write fiction in his spare time, and he has committed most of the proceeds to various organizations including the Leukemia & Lymphoma Society in honor of his mother.


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Understanding MACRA’s New QI-CME Improvement Activity: What You Need to Know to Maximize this Opportunity for Your Organization

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