Conference Presentation: Destination: Patient Outcomes – Our Journey to Improving Patient Care
The Trends of CPD in Europe and the Rise of Digital Engagement
Tuesday, January 23
10:00 AM - 11:00 AM
Location: Palazzo A
Physician Credits: 1.0
Nursing CE Credits: 1.0
Pharmacy Credits: 1.0
ACPE UAN: 0809-9999-18-107-L04-P (Knowledge)
Thomas Kellner, MD
Head of Global Stakeholder Learning
UCB Biosciences GmbH
Around the world, the pharmaceutical industry provides educational activities to healthcare professionals with the intent to improve the health of patients living with serious disease. This provision of education can run from simply providing financial support to full engagement with content development and faculty delivery.
In Europe, there are two basic forms of medical education delivery from industry. The first is educational content developed and produced internally, such as a stand alone CME meeting or satellite symposium. Faculty are engaged and trained to deliver the content. Increasingly, this in-house education is moving towards novel, digital initiatives such as webinars, apps, and other online education programs. Secondly, industry is increasingly supporting independent education via grants and sponsorships. Independent third parties submit proposals for education to meet educational needs, with the trend towards digital engagement.
The Global Alliance for Medical Education (GAME) has an Industry focused Special Interest Group, called the International Pharmaceutical Alliance for Continuing Medical Education (iPACME), representing approximately 15 separate pharmaceutical companies. In 2016, it was engaged by the EFPIA (European Federation of Pharmaceutical Industry and Associations) to define, understand and engage key stakeholders in continuing medical education in Europe. Utilizing a publication defining the quality of medical education in Europe, and interviewing key stakeholders, the group has identified a number of trends in the field.
The trends identified include 1) the decline for supporting the traditional live congress, 2) new audiences for education such as patients and payers, 3) increased quality of medical education events, 4) an increased use of independent 3rd party education providers, and 5) the rise of digital engagement.
The use of technology to enhance education is utilized to varying degrees around the world. Webinars are popular in Latin America. Streaming technology provides a much wider learner audience across India. In Europe, the strategic focus on quality education will not change, but tactics around digital engagement, such as apps, patient simulation, AI, and other online education, will mature. While some companies are embracing the new focus on digital, others are waiting to see what happens., as utilization of these technologies is not inexpensive. We will provide concrete examples of the current use of technology in CME, and with the increased reach of digital media, provide some of the outcomes that demonstrate the power to educate for a fairly inexpensive cost per learner.
We will explore and provide answers to questions such as:
- How will increasing the use of digital technology enhance the level of engagement of physicians?
- Will these technologies help to change behavior towards improved patient care?
- What is the cost of live meetings as compared to digital initiatives, and
- Just how is digital CME more cost effective?
So come learn about the current state of medical education in other parts of the world and the movement to provide quality medical education to HCP’s to improve patient health through digital technologies.
- Describe the current trends of CME in Europe from the perspective of the pharmaceutical industry
- Differentiate the state of the art in digital technologies used for educating healthcare professionals