Patient Education Design and Delivery

Conference Presentation: Destination: Patient Outcomes – Our Journey to Improving Patient Care

“Insanity!” Delivering the Same Old Patient Education and Expecting “Results!”

Monday, January 22
1:30 PM - 2:30 PM
Location: Mediterranean 1

Physician Credits: 1.0

Nursing CE Credits: 1.0

Pharmacy Credits: 1.0

ACPE UAN: 0809-9999-18-073-L04-P (Knowledge)

Session Description
With the recent shift toward quality-based care, two-way physician-patient communication and shared decision-making (SDM) are increasingly recognized as having positive impacts on patient satisfaction and outcomes. Despite this, the ability of patients and care partners to comprehend online health-relevant information is not often considered in the development of patient educational materials. For SDM to occur, patients must feel capable and confident in discussing their symptoms, beliefs, treatment goals, and preferences with their providers. Therefore, patient and care partner education designed to help learners manage both acute and chronic conditions needs to empower, engage and inform so that the patient is able to have a meaningful dialogue with their healthcare provider. The importance of these developments is reflected in the inclusion of patient education and SDM as integral components of value-based care guidelines. However, the quality of patient education materials do not often meet these expectations, and the resulting outcomes do not demonstrate the desired impact. Using a didactic and interactive approach, this session will examine the journey toward improvement of patient care by discussing limitations and successes in patient educational design and how the field needs to evolve in order to meet the needs of patients.

This interactive learning lab will:


The goal of this session is to equip audience members to become leaders in effective design and measurement of patient education programs and outcomes. Following this session, participants will have greater competence with respect to:

Jovana Lubarda

Director-Educational Strategy
Medscape LLC
New York, Ontario

Jovana Lubarda, PhD, is Director of Clinical Strategy at Medscape, LLC where she works with the passion and pursuit of translating clinical gaps into educational successes. A self-described science nerd with a business mind, over the past 9+ years, Jovana has been involved in the pharmaceutical, biotechnology, and molecular diagnostics industries in roles ranging from regulatory affairs, R&D, strategic consulting, marketing, and sales. Jovana’s current areas of expertise include psychiatry, dermatology/aesthetic medicine, and gastroenterology.

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Pamela Peters

Director, Quality and Strategy
Medscape LLC
Concord, California

Dr Peters joined Medscape in 1999 and is currently serving as Director, Quality and Strategy at Medscape Education. She brings over 35 years of experience in research, publishing and medical education to her work. After 15 years as a researcher focusing on immunological and oncological disorders, Pam turned her attention to the translation of research-generated information into the clinical setting at which time she joined Medscape Education. Prior to her current role, she served as Senior Director, Oncology Education. Pam has a doctorate in immunology and genetics from Yale University and completed her post-doctoral work in immunology at University of California, Berkeley.

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