Patient Education Design and Delivery

Conference Presentation: Destination: Patient Outcomes – Our Journey to Improving Patient Care

Patient Engagement in Health Education Programming

Physician Credits: 1.0

Nursing CE Credits: 1.0

Pharmacy Credits: 1.0

ACPE UAN: 0809-9999-18-077-L04-P (Knowledge)

Primary Presenter(s)

• 

  Christian Rubio, MA

  Vice President, CME Marketing
  PlatformQ Health Education
  Needham Heights, Massachusetts

Co-Presenter(s)

• 

  Wendy Turell, DrPH, FACEHP, CHCP

  VP, Outcomes and Analytics
  PlatformQ Health Education
  Needham, Massachusetts
• 

  Anne Roc, PhD

  Sr. Medical Director
  PlatformQ Health Education
  Bloomfield, New Jersey

Session Description
Patients are unique learners. As such, drivers and deterrents with which CPD professionals are familiar in regards to HCP learners are not easily transferrable to this emerging audience. As an industry with a growing focus on patient education, it is imperative to develop and expand best practices regarding patient inclusion and patient-centeredness for our patient-directed education programs. Through several case studies of patient-directed educational programs, we will explore successful ways in which patient learner have been engaged prior to, during and following educational interventions. Case studies will explore:

• the impact of pre-education question forums
  
• the inclusion of patient planners and patient advocates in content development
  
• patient-centered audience generation, including blogging and the use of social media
  
• thoughtful integration of social media channels for educational distribution, such as Facebook live
  
• best practices in the use of live patient Q&A

Throughout the case presentations, we will interweave considerations of patient health literacy, HIPAA regulations and the importance of partnerships to achieve successful patient engagement.

Learning Objectives:

• Upon completion, participants will be able to propose pre-activity strategies to help engage patient learners in educational interventions
• Upon completion, participants will be able to consider the inclusion of patient planners and patient advocates in content development
• Upon completion, participants will be able to implement tactics to direct the health literacy levels of educational content toward the target audience