Conference Presentation: Destination: Patient Outcomes – Our Journey to Improving Patient Care

Crucial Conversations in Commercial Support

Tuesday, January 23
8:30 AM - 9:30 AM
Location: Palazzo E

Physician Credits: 1.0

Nursing CE Credits: 1.0

Pharmacy Credits: 1.0

ACPE UAN: 0809-9999-18-093-L04-P (Knowledge)

CHCP Exam Designation: CHCP Professional Exam

Session Description
The ability to communicate in a professional manner is vital to individuals in a number of situations. How we communicate with our colleagues sometimes requires careful consideration, and evaluation of the correct medium (in written format, by phone, or in person). Determining how much- or how little- information to provide can be difficult.

While we as CPD providers may understand the regulatory restrictions surrounding interactions with industry, it’s not always easy to explain the nuances with faculty, planners, internal leadership, educational partners, and supporters. A review of Alliance Member Section listservs shows that a third of the questions posed are related to commercial support regulations, and the landscape is continuing to evolve with the digital age and increased transparency. While it’s vital to cultivate relationships with stakeholders, we all still strive to maintain compliance and integrity of the educational activity. This session will provide case examples and communication techniques of crucial conversations, how they were managed, and the outcome (good or bad).

Examples to include:

During the session, learners will be able to pose their crucial conversations of the faculty and the group, role play with their peers using case studies, and document these conversations on a take home worksheet, with specific references on communication skills.

The session will cover:

By providing learners with communication strategies for these situations, they can develop better relationships with internal and external stakeholders, hopefully leading to education that is evidence-based and free from commercial bias.  By improving "soft skills," learners can cultivate better relationships and get buy-in from others. 

Learning Objectives:

SarahAnn Whitbeck

Executive Director
Chest Wall Injury Society
Salt Lake City, Utah

SarahAnn S. Whitbeck, MBA, CHCP has been in the CE industry since 2007. She is the co-founder and current Executive Director of the Chest Wall Injury Society, where she is focused on the common interests of those persons and entities involved in the science of chest wall injury and surgical stabilization of rib fractures. As part of this role, she has developed the operational functions of the society, grown and supported membership, and facilitated their annual education summit meetings with surgeons from 12 countries spread across 5 continents.

She volunteers for the Alliance for Continuing Education in the Health Professions and serves as the Chair of the Membership Committee. She is also part of the University of Utah Business Alumni Association Board of Directors.


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Pam Beaton

Leader, Medical Education and Grants Office
Boston, Massachusetts

Pam has spent the last ten years in CEHP, working in a variety of roles across member sections. Pam volunteers for a number of Alliance projects and is
currently Co-Chair of the MSS/IACE Special Interest Group. Pam received her BS in Health Sciences from the University of Nevada, Reno and
since that time has lived in DC, the SF Bay area, Chicago, and again calls Boston home. In her spare time, she prepares for running away with the circus, practicing aerial silks, flying trapeze, and trampoline.


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Jack R. Kues

Associate Dean for Continuous Professional Development
University of Cincinnati
Cincinnati, Ohio

Jack is Associate Dean for Continuous Professional Development and Professor Emeritus at the University of Cincinnati College of Medicine. He is the Director of the Center for Improvement Science at the University of Cincinnati. This unit is responsible for improving collaboration between University of Cincinnati academicians and UC Health (the university's healthcare system). He is a past president of both the Alliance and SACME. He is a social psychologist with research and educational interests in interprofessional education, team science, quality improvement, program evaluation and system change.


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Crucial Conversations in Commercial Support

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