Express Learning Breakout

H4 — Social Media and AVA

• 

  Eric Seger

  Director of Communications
  Association for Vascular Access
• 

  Sheila Hale, MSN, RN, CRNI®, VA-BC™

  Vascular Access Specialist
  CVC Healthcare, Teleflex

Social media is continuing to change the way people communicate all over the world, with smartphones allowing users constant access — right at their fingertips. In order to secure its long-term growth and continue as a pillar in the vascular access space, it is critical for AVA to adapt and become a dominating presence on social media.

After participating in this session, attendees will understand the differences in the various social media platforms, how each is used and why they are important in their own way with regards to sharing content, greater exposure and business marketing. The session will also describe the appeal of social media and how it is used to formulate organizational and brand awareness, boost revenue, incite vascular access conversations and further engage the community.

Learning Objectives:

• define the reasons social media is essential to AVA's long-term growth and success as a pillar in the vascular access community.
• explain the nuances of the different social media platforms and the reasons each is important when it comes to content sharing.
• discuss the appeal of social media and how it drives organizational awareness, increases revenue and elevates vascular access conversations and engagement.
• understand how social media presents free marketing opportunities through higher exposure and ease of connectivity.
• explain that storytelling – especially in vascular access – garners the most interest. People respond to stories and how well they are presented.