Express Learning Breakout

H4 — Social Media and AVA

Sunday, September 16
5:00 PM - 5:30 PM
Location: C170
Presentation CE Credits: 1 for two (2) 30-min Breakouts

Social media is continuing to change the way people communicate all over the world, with smartphones allowing users constant access — right at their fingertips. In order to secure its long-term growth and continue as a pillar in the vascular access space, it is critical for AVA to adapt and become a dominating presence on social media.

After participating in this session, attendees will understand the differences in the various social media platforms, how each is used and why they are important in their own way with regards to sharing content, greater exposure and business marketing. The session will also describe the appeal of social media and how it is used to formulate organizational and brand awareness, boost revenue, incite vascular access conversations and further engage the community.

Learning Objectives:

Eric Seger

Director of Communications
Association for Vascular Access

Eric Seger has worked for the Association for Vascular Access (AVA) since July 2017 as its Director of Communications and the Editor-in-Chief of the Journal of the Association for Vascular Access (JAVA). While following current social media trends, he oversees AVA's online strategy and shares noteworthy vascular access news, studies and other content as AVA's voice on Facebook, Twitter, LinkedIn, Pinterest and Instagram. Additionally, he writes press releases on AVA's behalf and harvests new content ideas for Intravascular Quarterly (IQ), the electronic newsletter disseminated as an AVA member benefit. Eric also oversees the publication of original research, case studies and other vascular access-related articles in JAVA, working in concert with the journal's Editorial Review Board, authors and the production team.


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Sheila Hale, MSN, RN, CRNI®, VA-BC™

Vascular Access Specialist
CVC Healthcare, Teleflex

Sheila Hale has been a nurse for 33 years and in vascular access exclusively for the last 15 years. She is a vascular access specialist and works as an Independent Consultant. She recently completed her MSN, Leadership. She is past President and founder of the Central Texas Vascular Access Network. Sheila teaches vascular access insertion, complications, care and maintenance. Sheila has served on the Global Strategy Committee for AVA, and most recently, the AVA standards task force. She has also served as a member of the National Council on Education for INS. Sheila has published articles on topics related to vascular access, and was contributor for the CVC chapter of Infusion Therapy Made Incredibly Easy!®. She is co-administrator for the Facebook group, Vascular Access and Infusion Specialists, and web administrator for CENTEXVAN, the local AVA network. In her spare time, Sheila enjoys spending time with her husband, children and grandchildren.


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H4 — Social Media and AVA

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Send Email for Social Media and AVA