Direct to Consumer Strategies

ePoster Presentations

EP-126 - Implementation of on Demand Rapid Flu Testing at Mission Virtual Clinic

Sunday, April 29
4:25 PM - 4:40 PM
Location: Education Zone, Booth 2416, Screen 3

In 2014, Mission Health determined it was time to add a consumer-facing virtual care service to their care offerings. Mission Virtual Clinic is an asynchronous, direct to consumer offering by Mission Health System. Mission's aim was to provide patients with an additional, convenient access point while increasing access to care. After significant research and planning, Mission Health System launched its Virtual Clinic in October, 2016. Since that time, Mission Virtual Clinic has implemented on demand rapid strep testing and is the first of its vendor's clinics to offer on demand rapid flu testing. This offering provides a rapid, in and out, flu test at any one of Mission's 7 regionally based My Care Now and WorkWell Clinics.

This ePoster presentation will explore the factors that have contributed to the successes and struggles of the on demand rapid flu testing implementation and discussion of Mission Virtual Clinic's motivation for implementation.

Learning Objectives:

Karen Roby

Sr. Project Manager, Virtual Care
Mission Health

Sr. Project Manager of Virtual Care at Mission Health in Asheville, NC. She has been with Mission since 2007 and joined Mission Virtual Care in November, 2016. In her prior role as Project Manager for Primary Care, Ms. Roby co-wrote several grants and managed projects aimed at increasing access to care and lowering Emergency Department utilization in high-risk, high-needs patients. She also co-wrote the grant and provided operational oversight for the start-up and development of a Federally Qualified Health Center which included several spoke sites located in rural WNC. In her role as a Strategic Planning Analyst and Quality Project Manager, she managed and implemented a four-year, three-phased Department of Defense three-phased Computerized Physician Order Entry (CPOE) research project. Ms. Roby holds Masters of Science degrees in Human Resources and Project Management from Western Carolina University and has certifications in Project Management (PMP) and Lean Six Sigma.


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Steve North

Medical Director for Mission Virtual Care
Mission Center for Telehealth

Dr. North is a practicing Family Physician and Adolescent Medicine specialist at a rural health center in Mitchell County, NC.

In 2011 he founded the Health-e-Schools school-based telemedicine program that currently provides access to acute care, primary care, adolescent medicine and comprehensive asthma services to over 13,000 students at 33 schools in the mountains of western NC. In 2014 the Health-e-Schools program was awarded the American Telemedicine Association’s President’s Award for Health, Quality and Innovation.

He also serves as the Clinical Director for Mission Virtual Care working with a team to integrate inpatient, outpatient, direct to consumer and remote home monitoring into Mission Health, North Carolina’s sixth largest health system that serves the state’s 18 western most counties.

Dr. North is the Rural Telehealth Research Fellow at the University of North Carolina’s Sheps Center for Health Services Research and a member of the National Quality Forum’s Telehealth Committee. He currently serves on the boards of the Mid-Atlantic Telehealth Resource Center and the Foundation for Health Leadership and Innovation and is a co-author of the American Telemedicine Association’s Pediatric Telehealth Guidelines.


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EP-126 - Implementation of on Demand Rapid Flu Testing at Mission Virtual Clinic

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