Operations and Implementation


O-06 - When Disaster Strikes—How Telemedicine Is Transforming Hurricane Relief

Monday, April 30
10:15 AM - 11:15 AM
Location: E353AB

Hear from a South Florida telehealth provider about responding to historic hurricanes. Discover the keys to successfully deploying telehealth services to meet the surge of demand in crisis zones. Discuss preparedness (including social media strategies) and ways to mobilize national networks. Explore lessons learned and how partnerships among telehealth companies, government agencies and other stakeholders can improve responses to future disasters.

Learning Objectives:

Deborah Mulligan

Chief Medical Affairs Officer

Dr. Mulligan joined MDLIVE in January of 2011 as Chief Medical Affairs Officer and also serves on MDLIVE Medical Group’s Board of Directors, bringing with her an accomplished background in pediatrics, emergency medicine, disaster medicine and healthcare leadership. In addition to her work with MDLIVE, she is the Founder and Director of the Institute for Child Health Policy at Nova Southeastern University. Her previous experience includes the role of Pediatric Services Medical Director for the nation’s 4th largest safety net hospital system. Dr. Mulligan advises national health systems and policymakers about disruptive technologies and business models that accelerate transformation and constrain health expenditures. She has received numerous awards and honors for her academic and leadership roles, including recognition in the Congressional Record ‘National EMSC Heroes Award for Innovation,’ and the Florida ‘Community Engagement Educator Award,’ presented by First Lady Michelle Obama. Dr. Mulligan is a tri-lingual, practicing physician who is board-certified in pediatrics and emergency medicine, receiving her medical degree from the University of California, Los Angeles.


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Randy Parker

Founder, Chief Business Development Officer

Randy Parker brings more than 30 years of experience launching and building successful, disruptive companies – all of which have been consumer-focused entities utilizing the latest technologies. As CEO the past eight years, Randy has established significant relationships at the highest levels with a broad range of the country’s premier health organizations, helping him to develop a vision for MDLIVE to be a leader in healthcare innovation, providing customers with convenient access to a complete integrated health network. Prior to MDLIVE, he served as CEO of several other companies, including Flexplay Technologies, Clear-Vu Products, and Entertainment Resource. Randy has a degree in Business and Public Administration from New York University.


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Michelle Rider

Senior Vice President, Marketing

Michelle has over 15 years in demand generation, content marketing and delivering growth strategies for member engagement and utilization.
Before joining MDLIVE, she achieved a string of firsts that led to growth and increased profitability for health and consumer-related Fortune 500 companies including Aetna, Kaiser Permanente, Unilever and Coca-Cola. She launched Aetna’s first-ever mobile healthcare app for consumer and employer groups and championed an innovative use of television sponsorships to drive consumer preference for Abbott’s diabetes products. And she is an expert in partnership marketing, teaming up with AARP, Costco, MSNBC and others to expand both brands.
Michelle earned an MBA in Marketing and Management Strategy from the Kellogg Graduate School of Management at Northwestern University and a BA in Economics from San Jose State University.
A sought-after speaker who’s active on several nonprofit boards and committees, she has served as President of the National Black MBA Association’s San Francisco Chapter, and on the boards of the Kellogg Alumni Club and Alpha Kappa Alpha Sorority. U.S. Representative Barbara Lee recognized Michelle for her community service activities.
Michelle’s business and marketing expertise has been featured in USA Today, Self Magazine, the Dallas Business Journal, Healthcare 2.0, The Oak Park Journal, Glamour magazine and the San Francisco Business Journal.


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O-06 - When Disaster Strikes—How Telemedicine Is Transforming Hurricane Relief

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