Direct to Consumer Strategies

Facilitated Roundtable Discussion

DTC-07 - Making the Right Choice - DTC: Keeping up with Innovation in a Fluctuating Market

Sunday, April 29
4:15 PM - 4:40 PM
Location: Education Zone, Booth 2416, Zone 2

A roundtable discussion focusing on the complexities of product innovation and market pressures within the Direct-To-Consumer market combined with an organization's internal challenge of loosely defined problems, differing perspectives, market demands and varied needs from stakeholders. Using the example of a California based IDN, the topic will propel a discussion on conquering challenges, methodology standards and collaboration techniques to drive multi-entity leadership support and decision making.

Learning Objectives:

Michelle L. Hager

Managing Partner
Blue Cirrus Consulting

Michelle Hager, is the Managing Partner at Blue Cirrus Consulting. After obtaining her Bachelors in Information Studies from Florida State University, she has spent the past 20 years focusing on Healthcare IT. Her past experience includes 12 years at Tallahassee Memorial Hospital, 7 years at McKesson Corporation focusing on managed services and Director of Education in the United States, United Kingdom, France and the Netherlands. Michelle has vast experience in healthcare consulting and management services first with a national consulting firm and for the past 6 years with her own Management Consulting Firm. Michelle is very active in HIMSS where she has held roles in the South Carolina Chapter as President, Vice-Chair-Eastern Region-Public Policy and Chapter Advocate. She has worked diligently throughout her 8+ years with HIMSS to educate the industry and the public on healthcare and Healthcare IT public policy and future IT strategic directions including telehealth policy.

Presentation(s):

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