Direct to Consumer Strategies

ePoster Presentations

EP-125 - What Makes an Effective User Interface for Virtual Care Solutions

Sunday, April 29
4:05 PM - 4:20 PM
Location: Education Zone, Booth 2416, Screen 3

Virtual care holds enormous transformative potential for the healthcare industry. However, the benefits to health systems, providers, and patients are locked behind the barrier of adoption. Unleashing the full potential of virtual care will require focusing on user experience (UX) to ensure ease of use and improve perceived utility of virtual care solutions. This poster will help attendees become familiar with the principles of UX and how they influence patient-centric user interface (UI) design. Through a case study that outlines a UI redesign project, attendees will learn how the confluence of UX and UI impact key metrics, including visit completion rate and patient satisfaction.  

Learning Objectives:

Kevin L. Smith

Chief Clinical Officer
Zipnosis, Inc.

Kevin L. Smith is the Chief Clinical Officer at Zipnosis where he provides strategic leadership for the development and implementation of evidence based clinical guidelines for virtual care services. In 1999, with physician and business colleagues, Kevin helped to develop QuickMedx (which became MinuteClinic), the first retail-based clinics in the country. He served in leadership roles, including Director of Clinical Informatics, where he contributed to electronic health record design, integration of evidence based content, and clinical quality control. In both clinical practice and his doctoral studies, Dr. Smith has focused on innovative applications of technology, clinical decision support, and analytics to drive clinical quality improvement. His background includes family practice, retail health, nursing education, and professional speaking. He has a postgraduate certificate in health informatics and is adjunct faculty at the University of Minnesota School of Nursing. He is a Fellow of the American Association of Nurse Practitioners.


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Scott Brown

VP, Product & Engineering
Zipnosis, Inc.

Scott brings extensive experience building scalable, HIPAA-compliant systems to his role as Zipnosis’ Vice President of Product & Engineering. Over his 20+ year career, he’s held technology leadership and executive positions at companies in the healthcare and life sciences and medical technology industries, including founding his own healthcare software start-up and leading technology teams at companies like Medtronic, XRS Corporation and Digital River.


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EP-125 - What Makes an Effective User Interface for Virtual Care Solutions

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