Direct to Consumer Strategies


DTC-12 - Legal Issues for Direct-to-Consumer Telemedicine Entrepreneurs

Monday, April 30
1:45 PM - 2:45 PM
Location: E451B

Building a direct-to-consumer telemedicine service that serves customers across state and even national boundaries? Learn what you need to know about legal requirements for selling health services and items. Explore corporate structure, prescribing, investors and physician owners, state and federal fraud laws, contracting with pharmacies and labs, and online privacy and e-commerce rules essential to compliant direct-to-consumer services. Understand how to conduct your own due diligence and come away with sound compliance strategies.

Learning Objectives:

Nathaniel Lacktman

Partner, Chair of Telemedicine Industry Team
Foley & Lardner LLP

Nathaniel Lacktman is a partner and health care lawyer with Foley & Lardner LLP. He is the Chair of the firm’s Telemedicine Industry Team and Co-Chair of the firm’s Digital Health Group. Mr. Lacktman advises hospitals, health care providers, entrepreneurs, and technology companies on business arrangements, compliance, and corporate matters in telehealth, digital health, and health innovation. His approach to practicing law emphasizes strategic counseling, creative business modeling, and fresh approaches to realize clients' ambitious and innovative goals. He serves on the Executive Committee of the ATA's Business & Finance Group. He has helped draft comments, legislation, and policy input on telehealth to state lawmakers, the DEA, the Congressional Research Service, Medicaid agencies, state boards of medicine, and the American Heart Association. His expertise has been recognized by Chambers USA: America’s Leading Business Lawyers (2013 – 2017), which says "Clients are effusive in their praise, with one saying, 'I would describe Nate as the regulatory guidance expert.'."


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DTC-12 - Legal Issues for Direct-to-Consumer Telemedicine Entrepreneurs

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