Direct to Consumer Strategies


DTC-02 - Think Like a Designer to Build a Better Telemedicine Program

Sunday, April 29
1:45 PM - 2:15 PM
Location: E451B

Learn from an expert panel how to apply innovative design thinking (a human-centered approach to innovation) to telemedicine program development. Discover the basic principles of human-centered design and learn how to collect high-quality data and feedback from patients. Gain insights from real-world experiences in developing a direct-to-consumer specialty telemedicine program at a large academic medical center.

Learning Objectives:

Chad Ellimoottil

Assistant Professor
University of Michigan

I am an Assistant Professor of Urology at University of Michigan. I developed the Department of Urology's telemedicine program. Over the last 1.5 years, I have engaged over a hundred patients with surveys, interviews and focus groups to understand what patients want from direct-to-consumer telemedicine.


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Aalap Doshi

Human Centered Designer
University of Michigan

Aalap Doshi is a human centered designer. He works at the intersection of people, business and technology and is always looking to apply design and design thinking to solve problems and inspire delight. He believes that true solutions and beautiful experiences are born out of a deep sense of empathy for the people that you design for. He currently works as a designer for the University of Michigan's Health System and is based in Ann Arbor, MI.


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Molly Dwyer-White

Administrative Director, Office of Patient Experience
University of Michigan Health System

Molly C. Dwyer-White, MPH, serves as the Administrative Director for the Office of Patient Experience at Michigan Medicine. In this role, Ms. Dwyer-White provides administrative and operational oversight for the Office of Patient Experience, with a keen focus on Patient and Family Centered Care (PFCC) and Community Engagement methodology as cornerstones to delivering better care, creating better human experiences and improving health outcomes.


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DTC-02 - Think Like a Designer to Build a Better Telemedicine Program

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