Quality 4.0: The Future of Quality Starts Here

Concurrent Session

M09 - How to Convert Opinion to Continuous Data for $10

Monday, April 30
12:15 PM - 1:15 PM
Location: WSCC 4C 3-4

Level: Intermediate

During the evaluation of some products, it is customer opinions rather than specifications that are the primary concern. Historically, we have accumulated opinion-based data using a Likert scale, a scale of 1-to-5 or similar ordinal approach.
However, there is a better way. This session will demonstrate, in case study format, a low-cost method that extracts continuous rather than ordinal data from customer opinions using a combination of measurement systems analysis, a few representative, cooperative customers, a $10 investment, and a heavy emphasis on data visualization.
The case study describes an approach to a nettlesome, hard-to-measure product characteristic called "hand," a highly subjective evaluation of suppleness or tactile flexibility, that is commonly used in the textile, nonwoven fabric, arborist rope, and similar industries. Attendees will learn everything needed to plan a customer opinion evaluation, interpret the results, and ultimately make better decisions.

Learning Objectives:

Lisa Martin

Quality Supervisor
Samson Rope Technologies, Inc.
Lafayette, Louisiana


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Stephen Czupryna

Quality Process Engineer
Samson Rope Technologies, Inc.
Ferndale, Washington

Stephen Czupryna is a Quality Process Engineer with Samson Rope Technologies Inc. in Ferndale, WA. He has more than 20 years of quality and manufacturing experience in the fiber optic cable, power cable, automotive, and technical rope manufacturing industries. He has a B.S degree in Economics from Central Connecticut State University, an A.S. degree in Laser Electro-Optics from Springfield Technical Community College, Six Sigma Green Belt certification from Newman University in Wichita, KS, Lean Six Sigma Black Belt certification from the Pyzdek Institute in Tuscon, AZ, and his Design of Experiments Practitioner Certification from Objective Experiments in Bellingham, WA.


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Belinda Chavez



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M09 - How to Convert Opinion to Continuous Data for $10


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