Marketing / Business Development

Education Session - Panel Format

SUN-B05 - Storytelling for Designers

Sunday, October 21
2:30 PM - 4:00 PM
Location: 122

1.5 PDH, LA CES/non-HSW, AICP, FL, NY/non-HSW

Words have an unparalleled power to move us, and yet few designers hone their language like they hone their craft. This session brings together a writer, landscape architect, and photographer to discuss the power of narrative in their work and how less jargon can lead us to more meaningful ideas.

Learning Objectives:

Cali Pfaff, ASLA

Design Workshop

Cali Pfaff is an Associate at Design Workshop. She brings a background in writing and editing for Metropolis Books, Next City and Harvard Design Magazine. She previously worked at Public Architecture, which facilitates the largest pro bono design program in the world. She is driven by the simple premise that design empowers. Her work focuses on public space and park system planning, including for the Vancouver Park Board and City of Denver. She holds a Master in Landscape Architecture from Harvard Graduate School of Design and a Bachelor in Urban Studies from Brown University.


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Claude Cormier, ASLA

Claude Cormier + Associés

Claude Cormier challenges ordinary perceptions of the world, opening eyes to new possibilities and generating an appetite for the extraordinary. Rendering visible the invisible of the everyday, his projects seek to reawaken the joy of phenomena through an apparent simplicity that is complex, but not complicated. Claude Cormier studied History & Theory of Design at Harvard University, Landscape Architecture at the University of Toronto, Agronomy at the University of Guelph, and established the firm Claude Cormier et Associés in Montreal in 1994. The firm has completed major public work in Montreal, Toronto, Ottawa and USA and received over 81 awards.


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Emily Waugh

Survey Studio/Harvard University Graduate School of Design

Emily Waugh is principal of Survey Studio, a multidisciplinary practice focused on the transformative power of narrative in design through writing, research, publications, and graphic communication.

Emily is a Lecturer in Landscape Architecture at the Harvard GSD. Recent publications include: Experimenting Landscapes, Testing the Limits of the Garden (Birkhauser, 2016), Recycling Spaces: The Work of Martha Schwartz Partners (ORO Editions, 2012), GSD Platform 3 (Actar, 2010), Visionary Cities, with Winy Maas and Alexander Sverdlov (Rotterdam, NAi Publishers, 2009).

Emily holds an MLA from the University of Toronto, and an M Arch from the Southern California Institute of Architecture (SCI-Arc).


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Sahar Coston-Hardy, Affil. ASLA

Sahar Coston-Hardy Photography

Sahar Coston-Hardy is a fine art and landscape architecture photographer focused on the social structure of race and cultural identity. Integrating portraiture, urban design, and street photography, her work investigates the relationship between place, power, and personhood. A graduate of Tyler School of Art, she is currently working on a collaborative project, documenting historically significant structures and spaces by examining the landscape of resilience and struggle. Sahar is a continuing contributor to Landscape Architecture Magazine, with work published in The Architect's Newspaper and TOPOS Magazine. After eight years as the staff photographer for OLIN, Sahar opened her practice in 2016.


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SUN-B05 - Storytelling for Designers

Session Guide

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