Marketing / Business Development

Education Session - Panel Format

SAT-B04 - Public Art in the Age of Social Media

Saturday, October 20
2:30 PM - 4:00 PM
Location: 118

1.5 PDH, LA CES/non-HSW, AICP, FL, NY/non-HSW

Public art integrated into urban landscapes can be aesthetically stimulating artifacts, powerful as reflections of a community. Public landscapes can inspire public art that celebrates our civic spaces. Social media can inform and engage the public; digital analytics help understand our audiences. This session explores public art and its future.

Learning Objectives:

Susan Kay Weiler, FASLA


Susan has risen to prominence in the field of landscape architecture as a designer, speaker, and author. Her familiarity with complex engineering systems and construction technologies has been applied to a wide range of projects including Anne d’Harnoncourt Sculpture Garden and Dilworth Park both prominent landscapes over structure in Philadelphia. Her expertise in planting design extends to large scale meadow restorations and installations including the four acre alpine roof meadow for the LDS Conference Center in Salt Lake. Susan is a longtime University of Pennsylvania faculty member, and regularly teaches at Pantheon Institute in Rome.


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Penny Balkin Bach

Executive Director and Chief Curator
Association for Public Art

Penny Balkin Bach is the Executive Director and Chief Curator of the Association for Public Art (aPA), chartered in 1872 as the first non-profit organization in the United States dedicated to the integration of public art and urban planning. Bach is an internationally recognized and award-winning leader in the field of public art. Her work is distinctively positioned at the intersection of art, architecture, landscape design, celebration, performance, pedagogy, and public history. She is the author of Public Art in Philadelphia and has written and lectured extensively about art and the environment.


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Janet Echelman

Artist, Founder
Janet Echelman, Inc.

Janet Echelman is an artist who defies categorization.Her billowing, large-scale sculptures shift from being objects you look at, to living environments you can get lost in. She frequently collaborates with landscape architects using unlikely materials from netting to atomized water particles.Echelman combines ancient craft with cutting-edge engineering and material science to create focal points for urban life.Named an Architectural Digest Innovator for "changing the very essence of urban spaces," and winner of the Smithsonian American Ingenuity Award, her TED talk has been viewed by millions. Echelman’s art ranked #1 on Oprah’s “List of 50 Things That Make You Say Wow!”


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Marc Pally

Artist / Planner / Curator
Public Art Consultant

Marc Pally is an artist and curator specializing in public art. After receiving his MFA from CalArts, Pally taught at Art Center College of Design, was Director of LACE and Planner for CRA of Los Angeles. As a consultant Pally participates in the development of public art projects in public and private sectors. Pally was Artistic Director of Glow, an all-night art event in Santa Monica. His passion is to engage the vision of artists in the public sphere helping to create environments in which the unexpected and often the enigmatic reside as key elements in common spaces.


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SAT-B04 - Public Art in the Age of Social Media

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