398053 - Water Marketing Strategy for 21st Century Water Management

Tuesday, June 5
2:00 PM - 3:30 PM
Location: Northstar B
Co-Authors: Ibrahim Khadam, Sacramento, CA – Stantec; Vanessa Nishikawa, Sacramento, CA – Stantec; Kenneth Payne, Shingle Springs, CA – El Dorado County Water Agency

California has an established water market that has matured over the past two decades both in its practice and the associated rules and regulations. Water transfers are an essential tool for statewide water management, helping to (1) reduce conflicts, and (2) provide needed revenues to transfer agencies to supplement investments in facility improvements as well as offset operating and maintenance costs. Climate change is prompting water managers to consider long-term sustainable practices and invest in additional infrastructure to maximize use of local water resources, and to investigate cross-jurisdictional, regional conjunctive use strategies without adjudication. While governance is the most popular topic when involving multiple jurisdictions, a viable business case is the most critical component to supporting collaboration among different entities with distinct vulnerabilities, water supply portfolios, revenue structures, and cost tolerances. This presentation explores business cases for both the internal and external markets, the innovative (and even competitive) nature and variety of these business cases, and the framework to support long-term market practices and corresponding roles and responsibilities. Ongoing efforts in the American River Basin, a major watershed in California with great diversity, will be used as an example to illustrate the challenges and potential paths forward.

Yung-Hsin Sun, PhD, PE, D.WRE

Vice President
Stantec Consulting Services Inc.

Yung-Hsin Sun, Ph.D., P.E., D.WRE is the Chief Water Resources Engineer for MWH Americas, Inc. He is a principal engineer with 29 years of experience leading, managing, and planning large-scale multi-objective, interdisciplinary water resources projects for flood management, water supply and ecosystem restoration. He participated in many high profile water resources planning and management projects including four storage projects under the Cal-Fed Program, San Joaquin River Restoration Program, Oroville Facilities Relicensing Program, and contributed to California Water Plan Update and climate change adaptation strategy development. He led the development of California’s first Central Valley Flood Protection Plan in 2012, and provided strategic and technical support in developing the recommendations for making conservation a California way of life. Dr. Sun has provided expert testimony and services in water right proceedings and water transfer negotiations. Yung-Hsin is active in California Water Education Foundation, American Water Resources Association and other professional organization; he also volunteered in the Folsom High School Music Boosters. He is married with two teen children, living in Folsom, California.


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398053 - Water Marketing Strategy for 21st Century Water Management

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