ALA Unit/Subunit: ALA
Meeting Type: Program
Cost: Included with full conference registration.
It’s easy to mash marketing plans, strategies, and tactics together. They’re basically the same, right? Wrong! They are very different, but you need all three, working together, to deliver results. Having one without the others decreases the effectiveness of every marketing-related activity your team attempts—possibly turning your hard work into a waste of time.
A strategy, plan, and tactics are aspects of library marketing, and they become exponentially more powerful when designed to work together. Start by developing an overarching marketing strategy that aligns with your library's mission. This work lays the foundation for creating and implementing smart marketing tactics, which are components of your marketing plan.
Get real-world examples and straightforward tips that make sense regardless of what you currently have in place. Collaborate with experts and other attendees to outline a basic marketing strategy. You’ll walk away enlightened, empowered, and ready to make changes.