Program
ALA Unit/Subunit: ACRL, ACRL_LMOIG, ACRL_ULS
Meeting Type: Program
Cost: Included with full conference registration.
Open/Closed: Open
Assessing, evaluating, and articulating the impact and value of library outreach work is a growing trend among academic librarians engaged in marketing and outreach. In order to assess and determine the effectiveness of this work, it is important to plan and align efforts with both library and campus strategic goals. Four academic librarians who are members of ACRL’s Library Marketing and Outreach Interest Group (LMOIG) and the ACRL University Libraries Section (ULS) Academic Outreach Committee (AOC) will share their experiences aligning their outreach efforts to institutional strategic goals. The panelists will also discuss their assessment methods in relation to these goals. Attendees will be able to ask questions and have time to identify organizational or institutional goals to align with future outreach, along with possible assessment approaches to implement at their own institutions.
Chris Davidson
Campus and Community Engagement Librarian
Northwestern University
John Jackson
Head, Outreach and Communications, William H. Hannon Library
Loyola Marymount University
Kristen Mastel
Outreach and Instruction Librarian
University of Minnesota Libraries
Amy Wainwright
Outreach and Student Engagement Librarian
John Carroll University
Jason Kruse
Undergraduate Engagement Librarian
Northwestern University Libraries