ALA Unit/Subunit: LLAMA
Meeting Type: Program
Cost: Included with full conference registration.
At the ten year milestone, the University of Washington Health Sciences Library began reassessing the position of one of its flagship programs: a unique statewide on-call medical library known as HEALWA, created through state legislation in 2007. Developed to fulfill the need to provide equal access to evidence based resources for practitioners in 24 different disciplines across the state, HEALWA is a beacon to many in their fields for achieving access to resources they would never be able to afford in practice, though based on registrations and usage data the program is still one of the state’s best kept secrets.
With the hire of new staff, the UW and HEALWA began to reevaluate their market position as well as their relationships with valuable stakeholders across the state. HEALWA staff will present how they determined that it was time to rebrand HEALWA and what they did to strengthen current stakeholder relationships as well as establish new relationships, while not forgetting to celebrate the program’s important milestone. Don’t let this special initiative fool you! Attendees will be able to learn how to adapt key strategies for evaluating their market position, assessing when is the right time to evaluate your brand, and thinking creatively about how to engage stakeholders for your own initiatives!